Cargo is a revenue efficiency software company that helps businesses turn their pipeline into predictable revenue. They offer a single system to centralize revenue operations and align go-to-market teams, making it easier to manage and track customer and sales operations. With Cargo, businesses can identify cross-sell and upsell opportunities among their customers and optimize sales efforts through custom lead and account scoring. Customers of Cargo have praised the platform for its ability to make data work for them. It allows businesses to leverage the data they already have in their datawarehouse without any technical overhead. Users can also build their own applications tailored to their specific needs, connecting all their tech stack and making disparate data work together seamlessly. Cargo is seen as a next-generation go-to-market tool and a step toward data democratization.