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Super Send Vs. Instantly: Which Cold Outreach Tool Is Best For You?

Converting leads into customers can be terribly painful without the right approach.

It’s all about meeting your leads in their choice of platform and sending personalized outreach messages to lure them in and grab your offer. The best way to do it at scale is by using a cold outreach tool that automates the whole thing for you.

So today, we’re comparing two cold outreach tools—Super Send and Instantly—against essential parameters to help you find the best solution.

Let’s dig in!

Overview: Super Send And Instantly

Super Send is an all-around outbound automation tool that helps you reach out to your leads through multi-channel campaigning. Think: you first send them a cold email, and once they respond, you connect with them on LinkedIn, follow up via Twitter, etc.

It’s an affordable solution to all your cold outreach needs and effectively takes care of everything:

• Warm-up
• A/B testing
• Inbox rotation (unlimited email sending accounts)
• Reporting
• Twitter and LinkedIn automation

And more!

Instantly, on the other hand, is more of a cold email automation tool. It specializes in emails, so you’ll get features like inbox rotation, warm-up, and an AI-powered email campaign manager.

Super Send Vs. Instantly: Feature Comparison

Both outreach tools seem pretty competent at what they do—so, how do you determine which is better?

Personally, I start with my needs. For a cold outreach tool, I’d ask myself questions like:

• What’s the most effective conversion channel for us so far?
• Which features do we need in a cold outreach tool?
• Which approach works best for our ideal customers?

Let’s compare both tools based on seven different features and see where they stand!

Super Send vs. Instantly: Who Should Use the Tool?

Instantly caters to individuals and companies looking to scale their cold emailing efforts and reach more leads in less time. Their target customers include:

• Agencies who do email outreach for other companies or offer some services to them
• B2B sales executives in a company or agency
• Business owners
• Marketers
• Freelancers

Super Send, on the other hand, can be used by all of the target customers mentioned above, it specifically targets sales teams in B2B SaaS companies and agencies. This is mainly because Super Send is more of an outbound sales automation tool than just an email automation tool.

Moreover, teams find the tool super convenient for reaching out to their leads on multiple platforms.

Verdict: Both are winners, as both cater to different target audiences—you can choose based on your outreach requirements: do you only need cold email automation, or do you want to expand your options?

UI and Usability

Instantly’s users love it for its easy-to-use interface, as per AppSumo reviews.

The design is minimal and has a very low learning curve, even for someone using a cold outreach tool for the first time.

Super Send’s UI is highly flexible and more user-friendly—you can literally drag and drop email sequences to create a campaign and manage the whole thing from a single page. Use conditions, rules, and segmentation to make sure your leads get the right message.

This doesn’t just involve email sequences: throw in a DM (both LinkedIn and Twitter), send a connection request, or reply to DMs in these sequences. You can also apply conditional statements (or triggers) in each step.

This way, you can create the entire outreach sequence in one go rather than having to do it one step at a time!

Verdict: Super Send has a more flexible UI with drag & drop editing, which makes for an awesome user experience.

Multi-Channel Outreach

Instantly helps you reach your target customers only via emails—you cannot prospect through other channels.

However, you can never know when your lead will read your emails. They might not check their emails that often, but hang out on Twitter regularly. You don’t want to miss out on opportunities just because your tool doesn’t have the multi-channel campaign feature.

Unlike Instantly, Super Send covers more ground by allowing you to reach your leads on Twitter and LinkedIn (where most CEOs and stakeholders are hanging these days), along with email outreach.

Super Send has these amazing features to help you target your leads across multiple channels:

• Twitter and LinkedIn automation to DM your leads and follow accounts automatically.
• List-building functionality to build your list of leads from Twitter with just one click. Simply plug in the username, and Super Send will automatically populate their followers and add them to your list.

Verdict: Super Send’s multi-channel prospecting allows you to be omnipresent!

Email Personalization

Like most cold emailing tools, Instantly allows you to personalize specific elements in your bulk emails, such as name, company name, location, etc., through message variables. To help you reach more leads in less time and scale your efforts, the tool even offers templates for different scenarios of sales outreach.

Super Send too has similar functionalities to Instantly when it comes to sending personalized emails, including email variables and GPT-4 (AI generates copy ideas for you) email sequences.

In fact, Super Send takes personalization to the next level by having a ‘personalized images’ feature in the stack.

Adding personalized images helps you jazz up your emails and make them more relatable and intriguing. And Super Send allows you to add images by either uploading them from your computer or selecting one for Unsplash (Super Send integrates with Unsplash). You can simply edit the text layer in the image as per your choice and add more layers of images to get super creative with your images.

Verdict: Super Send’s personalized image feature took the spotlight here.

Inbox Rotation

With outreach tools and email service providers, you always have restrictions regarding how many emails you can send daily. Surpassing the sending limits set by the service provider will only get you blacklisted, which means your emails might never land in your recipients’ inboxes!

This is where the Inbox Rotation feature comes in handy—you can connect multiple inboxes with multiple email addresses (not necessarily from the same domain). This way, you can use a different inbox whenever you reach the sending limit in one and continue your outreach efforts.

Interestingly, both Super Send and Instantly have this feature to help you scale your outreach efforts without any glitches from the service provider.

Verdict: Both outreach tools offer great inbox rotation to keep your lead generation humming.

Email Warmup

Email deliverability is no joke, especially when you’re using a brand new account to send your outreach emails from.

For starters, your email provider won’t trust you not to spam your recipients with inappropriate or sales-y bulk emails. And even if your email provider somehow allows your emails to pass through, chances are slim that your recipients’ email providers will let you in without validation.

The solution: warm up a new email account by limiting the number of emails in the beginning and slowly increasing the count as you go.

Both Super Send and Instantly allow you to simply enable the warmup option and get started. You need to enter the number of emails you want to send each day and the count by which you want to increase the number.

Verdict: Both outreach tools allow you to prep your new email addresses for cold outreach.

Super Send vs. Instantly: Cost & Features

Instantly pricing plans suit businesses of all sizes. Their custom pricing plan makes it so much easier to choose a plan that’s within your budget. The tool doesn’t charge per email account or inbox—the cost is based on the number of contacts you have on your list and the total emails you want to send every month.

Their basic version starts at $37, but it doesn’t include advanced warmup or other features a sales pro might need. For that, you’ll need to upgrade.

Super Send, on the other hand, also has pricing plans based on the number of messages you send each month. The cost depends on the number of campaigns, the number of team members, and the number of email senders you add each month.

The good thing is that Super Send’s basic pricing plan (which starts at $30) includes all the features but fewer emails per month.

Verdict: While Instantly’s custom pricing is handy, Super Send still wins the race by offering so many features (including multi-channel outreach, integration to third-party apps, and personalized emails) at a base price.

Which Cold Outreach Tool Should You Choose?

Instantly is a reliable email outreach tool with flexible pricing plans. However, Super Send comes off as the better choice not only for B2B sales professionals but for anyone looking to start their cold outreach journey (businesses or individuals) without paying an arm and a leg for it.

Super Send offers everything Instantly offers (and more), and it continues to amaze users with new features.

Their latest updates—email finder and lead enrichment features—help you qualify your leads before starting your campaign, making it an even better choice for your all-in-one cold outreach tool.

Make Super Send a part of your arsenal and get growing!

Super Send Vs. Gmass: Which Is Better for Cold Outreach?

What do you prefer in cold outreach software—ease of use, loaded features, or not paying an arm and a leg for the chance to reach your leads?

When it comes to cost and usage, Gmass has won many battles against many of its competitors. B2B sales pros and entrepreneurs alike users love the mail merge and auto follow-up features and find them reliable.

But while Gmass is a great tool for sending and tracking email campaigns, it has some limitations that make it less than ideal for strong and comprehensive cold outreach strategies.

In this article, we’ll go over some of the limitations of Gmass as a cold outreach tool and how it compares to Super Send (an all-around cold outreach tool).

What Is Gmass?

Gmass makes cold emailing super-convenient—users can perform cold outreach directly within their Gmail inbox. All they need is to download an extension and start using Gmass from their Gmail inboxes!

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Gmass helps you:

• Automate your email sequences by setting up automated replies
• Integrate Google Sheets to fetch leads’ data
• Personalize your emails
• Verify email accounts
• Warm up your email account
• Get instant access to insights about open rates, clicks, and replies via live reporting
• Segment leads into different groups

While Gmass works wonderfully for many businesses looking to acquire more leads, it’s still not the best cold outreach option!

Limitations of Gmass

• Gmass doesn’t have a dedicated user interface, which can be very old-school for some people.
• Gmass isn’t an all-in-one solution—you still need to rely on other tools to perform outreach for other platforms and increase your sending limit.
• For its price, it doesn’t offer many other cold outreach features like personalized images, Twitter Automation, and LinkedIn automation.

Super Send vs. Gmass

Super Send is an excellent alternative to Gmass as it offers many more features than Gmass. Bonus? It’s cost-effective to boot!

From list-building to automated follow-ups, you name it—Super Send assists its outreach experts with everything they’ll ever need to run successful outreach campaigns.

Super Send Focuses on Multi-Channel Campaigns

When it comes to engaging with leads, you can never be sure where they’re hanging out. They might not even open their email for days and still be hanging out on LinkedIn or Twitter. And you don’t want to miss out on the opportunity just because your tool doesn’t offer that flexibility.

Unlike Gmass, Super Send isn’t just about cold emails—it covers more ground by allowing multi-channel campaigning to target leads on multiple channels.

Besides cold emailing and sequence building, Super Send also allows you to reach out to your leads on social media like LinkedIn and Twitter.

Following and Cold DM-ing Prospects Is Easy!

The Twitter and LinkedIn automation feature allows you to reach out to your leads and automatically follow accounts.

Just add the automation features to your sequence and set up the DMs or the connection request notes for LinkedIn.

Super Send vs. Gmass: Cost

Gmass has 3 different pricing tiers starting from $19.95 per month, whereas Super Send’s cost starts at $30 per month.

Even though Gmass is cheaper, it doesn’t even offer crucial features, including sequencing and follow-ups, A/B testing, and integration. And if you want access to these features, you’ll need to upgrade to their premium plan, which costs 29.95 per month.

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Super Send offers everything that Gmass’ premium plan offers and more at nearly the same price.

Clearly, Super Send is more cost-effective when comparing price vs. features!

Super Send’s Inbox Rotation

Gmass enhances Gmail’s sending limit and allows you to send up to 500 emails or 2000 emails per day, depending on whether you have a Google Workspace account or a simple Gmail account. While this works with some small businesses and solopreneurs, it can be a deal breaker for someone looking to scale their outreach efforts.

That’s where Super Send’s inbox rotation feature comes in handy!

You can send emails for a single campaign from multiple inboxes and not necessarily from the same domain. This way, you can increase the sending volume even when you’ve hit your email server’s sending limit and reach more leads at the same time.

Twitter List Building with Super Send

List building is a new addition to Super Send’s stack, allowing you to seamlessly build a list of leads from your Twitter account.

All you need to do is plug in a username, and Super Send will populate their follower list and add them to your list of leads.

Take Sequence-Building to the Next Level with Super Send

Hyper-targeted sequence-building is another excellent addition to Super Send’s set of features, making it one of the strongest and simplest cold outreach tools in the market today!

You can create laser-focused sequences (email, connection request, DM on either Twitter or LinkedIn, or replies to DMs or emails) with the next-level drag-and-drop functionality.

Simply create the skeleton for the entire outreach sequence in one go and edit as you go!

Moreover, you can also apply conditional statements (or triggers) to each step in your sequence.

On the other hand, Gmass offers very basic-level sequencing functions, which is only effective for those outreaching on a small scale.

Super Send Helps You Scale Your Outreach Efforts Holistically

Super Send wins the race when it comes to cost, features, and scalability. It’s a reliable cold outreach tool for B2B professionals looking for the perfect tool to get more leads without wasting time or money.

Whether you’re just starting to cold outreach or looking to scale your campaigns, Super Send is the best Gmass alternative with unrestricted plans and super-intuitive UI.

Scale your cold outreach campaigns today!

Super Send Vs. Mailshake: Which Cold Outreach Tool Is Best For You?

Cold outreach becomes a cakewalk when you have a reliable and efficient cold outreach tool supporting you! ‌
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All you need to do is feed it with some of your best leads (read: good-quality leads), and it will take care of the rest. ‌
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So today, we’re comparing two cold outreach tools—Super Send and Mailshake—to help you find the best solution at optimal cost. ‌
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Let’s dive in!

Super Send Vs. Mailshake: Feature Comparison

Ease of Use

Personally, I prefer tools that have a low-learning curve and are easy to grasp from the get-go. ‌
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While Mailshake makes it convenient to link your Gmail or G-suite account and send emails directly from your Gmail account, you’ll still need to use their interface for managing your campaigns. ‌
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Changing interfaces for different functions gets annoying when working with multiple campaigns. It also increases the onboarding time, as getting used to this setting takes more time. ‌
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Regardless, Mailshake’s UI is pretty intuitive—you can literally start using the platform without prior knowledge of how it works. ‌
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Super Send has a highly flexible UI. ‌
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Creating campaigns is as easy as dragging and dropping email sequences (nodes)—and the best part is it’s all manageable from one page. ‌
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You’ll be able to hyper-personalize your messaging to boost your conversion rates with:‌
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• Conditions
• Rules
• Triggers
• Segmentation‌
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Prospecting

Mailshake is quite adept at what it offers—sales engagement through cold email automation and LinkedIn automation. Its newest addition, “Prospect Finder,” helps search for prospects by their job role, company location, and other criteria. ‌
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While Prospect Finder is free with both pricing plans of Mailshake, you only get a limited number of credits you can use for prospecting. Beyond that limit, you’ll need to pay extra to use the service.‌
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Super Send, too, has introduced 2 new features to aid in prospecting to its arsenal:‌
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• Email finder
• Lead enrichment‌
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These features help you find new leads and qualify them before you even start your cold outreach, helping you make informed decisions about your leads. ‌
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Moreover, the list-building functionality by Super Send helps build a list of leads from Twitter.‌
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Simply plug in the username, and you’ll get the target’s followers populated in your list. ‌
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Multi-Channel Outreach

Mailshake helps you reach your leads via emails and LinkedIn profiles. You can make LinkedIn Automation a part of your sequences and connect with a lead through both channels. ‌
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Super Send is one step ahead in multi-channel outreach. It brings Twitter automation into the picture—just in case your leads are hanging there instead of LinkedIn and their inboxes. ‌
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The Twitter outreach feature allows you to automatically DM your leads and follow accounts—just add Twitter or LinkedIn prompts to your sequence, and you’re sorted!

Email Personalization

Both Mailshake and Super Send allow you to personalize specific elements of your emails through message variables and merge tags. ‌
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All you need to do is upload a CSV file of your leads; these tools will automatically pick data from it (considering it’s in the correct format). ‌
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With Mailshake, you can send bulk personalized emails to your leads and preview your outreach emails to see how they appear for each lead. You can make edits in the preview stage for every lead.‌
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Super Send, on the other hand, offers the image personalization feature, which makes your emails more relatable, funny, or intriguing.

Inbox Rotation

Most email service providers and cold outreach tools restrict the number of emails you can send daily. You can get blacklisted if you surpass the sending limit, and it will only risk you landing in your recipients’ spam folders. ‌
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That’s where inbox rotation comes in! It connects multiple inboxes with multiple email addresses (or domains) to your cold outreach tool, allowing you to send emails from multiple addresses. ‌
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This way, you can continue your outreach journey without stopping. ‌
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Super Send has the inbox rotation feature, but Mailshake doesn’t, which can be a turn-off for those looking to scale their outreach efforts beyond the limits set by their tools.

Email Warmup

Both Mailshake and Super Send allow you to enable email warmup. ‌
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Mailshake has an external tool, Warmup Your Email, that does the job for you by sending emails from your account to their own email accounts. Their system automates replies from these email accounts, helping you warm up your email account for better deliverability. ‌
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Unfortunately, if you want to use this feature to avoid ending up on a blacklist, you’ll need to pay extra.‌
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However, with Super Send, you get this feature with the tool included in the price.  ‌
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Just enter the number of emails you wish to send out each day and the count by which you want to increase the frequency, so email service providers get the hint that you’re legit and you avoid landing in the Promotions tab (or the Spam folder). ‌
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Cost Vs. Features

Mailshake’s pricing plans start from $58 per month, suiting businesses of all sizes—solopreneurs and businesses with large teams. While you get a commendable number of features for the price, it is still costlier compared to Super Send’s list of features and plans. ‌
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Super Send’s pricing depends on the number of emails and campaigns you send and the number of team members and email senders you add every month. The basic plan starts at $30 per month, which is a steal, considering the abundance of features.

Final Verdict: Which Cold Outreach Tool Should You Choose?

Super Send ticks most checkboxes when factoring in different parameters of the two cold outreach tools. ‌
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While Mailshake is a reliable sales engagement platform for sales teams starting their outbound outreach process, Super Send wins the race and comes off as the better choice. ‌
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It’s cost-effective and offers multiple essential features for B2B sales professionals looking to start or scale their cold outreach journey.

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Moreover, Super Send’s team keeps introducing new features to their stack, making it an all-powerful sales engagement platform!‌
‌Scale your cold outreach with Super Send today!