Your product helps sales teams sell better. Your outbound should prove it. Here’s how to build the infrastructure for outreach that closes other sales leaders.
Sales leaders' inboxes are heavily filtered. Without dedicated sending domains, your cold emails for sales tech SaaS will land in spam.
Your cold email isn't a product demo. It's a credibility play. Prove you understand their outbound challenges, don't just list features.
Scaling from 10k to 100k emails/month breaks single-inbox setups. This is an infrastructure problem, not a copywriting problem.
An email-only sequence to a VP of Sales is incomplete. A coordinated LinkedIn touchpoint is required to demonstrate modern outbound expertise.
Using your primary company domain for cold outreach is a critical error. One spam complaint can jeopardize your entire company's email flow.
Selling to sales technology buyers is the ultimate test. Your audience—VPs of Sales, Heads of Growth, and Founders—lives and breathes outbound. They spot lazy automation and generic templates instantly.
Most sales tech companies make one of two mistakes: they either use a cobbled-together stack that fails at scale, or they focus too much on their product's features instead of the prospect's quota.
Success in 2025 isn't about finding the perfect script. It's about demonstrating expertise through flawless, multi-channel execution built on top of bulletproof sending infrastructure.
Outreach in the sales tech space is uniquely challenging. Your buyers are the most informed and skeptical audience you will ever encounter.
The tactics that worked two years ago are now ignored. For 2025, focus on precision, relevance, and a robust technical foundation.
Targeting Based on Growth Signals: Don't just spray and pray. Build lists based on companies that are actively hiring SDRs, just raised a funding round, or recently hired a new Head of Sales. These are signals that they have a budget and a problem to solve.
Message Frameworks over Templates: Instead of a rigid template, use a framework. Start with a hyper-relevant observation, connect it to a common pain point for sales leaders, and then briefly introduce how you solve it. The goal is to start a conversation, not to close a deal in the first email.
Example Micro-Script (Trigger-Based):
Subject: SDR ramp time at {{companyName}}
Hey {{firstName}},
Saw you're scaling the sales team. Congrats.
Most VPs I talk to struggle to get new reps hitting quota in under 6 months. Curious how you're thinking about shortening that ramp time as you bring on the new hires.
Multi-Channel Execution: A 5-touch sequence over 14 days is effective. Mix in LinkedIn touches. A day after the first email, view their profile. Two days later, send a connection request referencing your email. This shows coordination and professionalism.
Your outbound strategy is only as good as the infrastructure it runs on. When you try to send 50,000 emails a month from a handful of inboxes on your main domain, things break—fast.
Email service providers like Google and Microsoft will throttle your accounts, your domain reputation will plummet, and your emails will land in spam, if they're delivered at all. This isn't a theoretical risk; it's a mathematical certainty.
Scaling safely requires a dedicated infrastructure:
getcompany.com, trycompany.io) to isolate your cold outreach reputation.Sales tech companies sell to other businesses using corporate inboxes (Google Workspace, Microsoft 365). These systems have sophisticated spam filters that track domain reputation. If you burn your primary domain with cold outreach, your product updates, password resets, and customer support emails could all start landing in spam. This is an existential risk that requires dedicated, isolated sending infrastructure.
Here are three common, effective outreach patterns for sales tech companies.
The moment you hire your third SDR, you've outgrown spreadsheets and basic sending tools. Managing dozens of domains, rotating hundreds of inboxes, and coordinating multi-channel sequences manually is not just inefficient—it's impossible.
This is the point where outbound stops being a sales task and becomes an infrastructure problem.
You need an engine designed for this complexity. SuperSend is not another CRM or lead database. It's the infrastructure layer that manages your domains, inboxes, warmup, and deliverability automatically. It's built to run multi-channel sequences at a scale of 10k to over 1M emails per month, without putting your primary domain at risk.
The next step isn't to buy a tool. It's to understand the strategy. Explore our guides on use cases for high-volume SaaS or strategies for building a scalable outbound infrastructure to frame your thinking.
Join thousands of teams using SuperSend to transform their cold email campaigns and drive more revenue.