A multi-channel sequence designed for agency founders and sales teams to land high-value clients without burning their primary domain.
Cold email sequences for agencies need 6-7 touches over 14-21 days. High-value clients require persistence, not a single email blast.
The best agency sequences combine email and LinkedIn. Email delivers the core message, while LinkedIn adds a layer of professional credibility.
Personalize the client's problem, not their personal life. Show you understand their business challenge; that's what gets a reply.
Never run agency client acquisition from your primary domain. A single spam complaint can kill deliverability for your entire team and existing clients.
This sequence is for agency founders and heads of sales who are moving beyond referrals and need a scalable system for client acquisition. Use this framework when targeting mid-market or enterprise accounts where a multi-touch, multi-channel approach is required to get a response.
This is a 6-step sequence designed to run over approximately 18 days. It uses a combination of email and LinkedIn to build familiarity and credibility, breaking through the noise that senior decision-makers face.
Each step is designed to build on the last without being repetitive or annoying. The goal is a conversation, not a forced pitch.
Step 1: The Core Problem (Day 1, Email)
Idea for {{companyName}}'s user onboardingNoticed {{observation}}. We helped {{similarCompany}} solve a similar challenge by implementing {{specificTactic}}, which led to {{quantifiableResult}}. Open to a brief chat?Step 2: The Soft Connect (Day 3, LinkedIn)
{{firstName}}, saw your work at {{companyName}} and wanted to connect.Step 3: The Mini Case Study (Day 6, Email)
Re: Idea for {{companyName}}'s user onboardingJust following up. Here's a quick look at the framework we used for {{similarCompany}} to achieve that result. No pitch, just context.Step 4: LinkedIn Follow-Up (Day 10, LinkedIn)
{{firstName}}, just sent a follow-up email with some context on the {{specificTactic}} I mentioned. Let me know if it's relevant.Step 5: The Value Drop (Day 14, Email)
Re: Idea for {{companyName}}'s user onboardingOne last thing - thought your team might find our internal playbook on {{relevantTopic}} useful. Here's the link. No sign-up required.Step 6: The Professional Breakup (Day 18, Email)
Re: Idea for {{companyName}}'s user onboardingAssuming this isn't a priority right now, so I'll stop following up. If you ever need help with {{service}}, you know where to find me.This sequence works best with a "semi-personalized" approach. The structure is templated, but key variables must be unique for each prospect to demonstrate genuine research.
{{observation}}, {{similarCompany}}, and {{quantifiableResult}} in Step 1 are critical. This is where you prove you've done your homework. The {{valueDrop}} in Step 5 should also be highly relevant to the prospect's industry or role.Running this sequence for hundreds of potential clients creates significant deliverability risk. Sending from your primary agency domain (youragency.com) is a mistake that can get your entire company blacklisted, disrupting communication with existing clients.
Serious agencies build outbound infrastructure. This means using 10-50+ secondary domains (youragency-outreach.com) and dedicated inboxes, with each inbox sending no more than 30-50 emails per day. Rotating between these inboxes automatically is the only way to reach thousands of prospects per month without triggering spam filters.
For agencies, the risk is doubled. A damaged domain reputation not only hurts your own client acquisition but can also impact your ability to serve your current clients. This is why agencies rely on secondary domains and inbox rotation to isolate risk and ensure consistent deliverability.
Tools like SuperSend are the infrastructure layer built to manage this complexity. We handle the domain rotation, inbox warmup, and multi-channel orchestration so your team can focus on closing clients, not managing a fragile, duct-taped sending system.
Join thousands of teams using SuperSend to transform their cold email campaigns and drive more revenue.