Stop treating all prospects the same. Build intelligent outbound sequences that adapt to opens, clicks, and replies to maximize engagement without manual work.
Conditional sequences fail without reliable tracking. If your open and click tracking is inaccurate, your automated routing logic is useless.
Route prospects based on clicks, not opens. Clicks signal true intent, while opens can be misleading due to privacy features and bot activity.
Effective behavioral routing requires a unified inbox. Otherwise, replies won't stop sequences, annoying prospects and burning your domains.
The goal of conditional sequences is relevance, not complexity. Each branch should serve a clear purpose: educate, convert, or re-engage.
Conditional sequences are automated outbound flows that change based on a prospect's behavior. Instead of sending the same five follow-ups to everyone, you can route prospects to different paths if they open, click a specific link, or reply.
Without this logic, you treat high-intent prospects the same as cold ones, burn engaged leads with generic messaging, and leave pipeline on the table.
Most outbound teams start with linear sequences, but quickly run into a wall. The core problem is that you're forced to treat every prospect identically, regardless of their engagement.
An operation with proper conditional logic runs on autopilot, allowing your team to focus on conversations, not data entry. It's a system that intelligently routes prospects based on their actions.
Setting up conditional logic is less about the tool and more about the strategy and infrastructure. A flawed foundation will break any automation you build on top of it.
link_clicked contains 'pricing') triggers a new path? What happens if they do nothing?Executing conditional sequences at scale is an infrastructure problem. You need a platform built to handle the underlying complexity, not just a simple email composer.
This requires a sequencing engine that supports if/then logic, reliable open and click tracking across your entire sending fleet, and a unified inbox to process replies and stop sequences automatically. The system must orchestrate actions across both email and social channels based on a single set of triggers.
SuperSend is designed as this execution and infrastructure layer for outbound teams sending at volume. It provides the core automation, tracking, and multi-channel capabilities needed to run responsive campaigns that scale.
Before implementing complex sequences, it's critical to understand the core infrastructure strategies that ensure your messages land in the inbox in the first place. From there, you can explore specific sequence patterns that leverage this infrastructure.
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