A multi-channel sequence for early-stage SaaS founders to engage prospects with authority, without risking their primary domain.
A founder-led outbound sequence works because of authority. But sending from your primary domain (`yourcompany.com`) is a catastrophic risk.
This multi-channel sequence uses a LinkedIn connection request on Day 2 to reinforce the email, increasing the chance of a response by 20-30%.
For early-stage SaaS, the goal isn't mass volume. It's about protecting your new domain's reputation while landing your first 50-100 customers.
Personalize the first sentence and the P.S. The rest of the founder-led sequence can be templated to respect your time and maintain scale.
This sequence is built for founders and CEOs at early-stage SaaS companies. It's designed to be sent from a founder's identity to open doors for the first 10-100 customers, strategic partners, or key design partners.
Use it when high-touch, authoritative outreach is more important than raw volume. It leverages the founder's credibility to start conversations that a generic sales rep can't.
This is a focused, high-impact sequence designed to get a response quickly without feeling like spam. It acknowledges the recipient is busy and respects their time.
Step 1: The Founder Intro
{{companyName}} + our story{{firstName}}, building {{companyName}} and saw you're the {{title}} at {{prospectCompany}}. We're helping companies like yours solve {{problem}}... worth a quick chat?Step 2: The LinkedIn Reinforcement
{{firstName}} - just sent you a note about {{companyName}}. Figured I'd connect here as well. - KurtisStep 3: Soft Bump / Problem Focus
{{companyName}} + our story{{firstName}}, just following up. Is tackling {{specificPainPoint}} a priority for your team this quarter?Step 4: Social Proof / Value Drop
{{firstName}}, thought you might find this case study on how we helped {{similarCompany}} achieve {{outcome}} useful. No pressure, just sharing. [Link]Step 5: The Breakup
{{firstName}}, assuming now isn't the right time. I'll stop following up. If solving {{problem}} becomes a priority, you know where to find me.Founders don't have time for hyper-personalization on every email. This sequence is designed for efficiency.
Focus personalization on two key areas:
The rest of the sequence can be templated. The value comes from the founder's identity and the directness of the ask.
A founder-led campaign is powerful, but it carries a huge risk: burning your primary corporate domain. If yourcompany.com gets flagged as spam, your entire company's email (support, operations, investor updates) stops working.
This is not a theoretical problem. It happens constantly to early-stage companies who don't separate their sending infrastructure from their operational infrastructure.
Here's the playbook:
getyourcompany.com, tryyourcompany.com).Tools like SuperSend exist to handle this infra and orchestration so founders can focus on the message, not the plumbing. We manage the domains, inboxes, warmup, and rotation so you don't have to duct-tape it together and risk your core business.
Join thousands of teams using SuperSend to transform their cold email campaigns and drive more revenue.