Founder-Led Outbound Sequence

This sequence is built for founders and CEOs at early-stage SaaS companies. It's designed to be sent from a founder's identity to open doors for the first 10-100 customers, strategic partners, or key design partners.

Use it when high-touch, authoritative outreach is more important than raw volume. It leverages the founder's credibility to start conversations that a generic sales rep can't.

This is a focused, high-impact sequence designed to get a response quickly without feeling like spam. It acknowledges the recipient is busy and respects their time.

1. Steps: 5
2. Duration: 12 Days
3. Channels: Email + LinkedIn

Step 1: The Founder Intro

1. Timing: Day 1
2. Channel: Email
3. Objective: Open a direct, peer-to-peer conversation.
4. Example:
   Subject: {{companyName}} + our story
   Body: {{firstName}}, building {{companyName}} and saw you're the {{title}} at {{prospectCompany}}. We're helping companies like yours solve {{problem}}... worth a quick chat?

Step 2: The LinkedIn Reinforcement

1. Timing: Day 2
2. Channel: LinkedIn
3. Objective: Put a face to the name and reinforce the email.
4. Example:
   Connection Note: {{firstName}} - just sent you a note about {{companyName}}. Figured I'd connect here as well. - Kurtis

Step 3: Soft Bump / Problem Focus

1. Timing: Day 5
2. Channel: Email (Reply to Step 1)
3. Objective: Gently follow up by re-focusing on their specific problem.
4. Example:
   Subject: Re: {{companyName}} + our story
   Body: {{firstName}}, just following up. Is tackling {{specificPainPoint}} a priority for your team this quarter?

Step 4: Social Proof / Value Drop

1. Timing: Day 8
2. Channel: Email (Reply to Step 3)
3. Objective: Add credibility or provide a useful resource.
4. Example:
   Body: {{firstName}}, thought you might find this case study on how we helped {{similarCompany}} achieve {{outcome}} useful. No pressure, just sharing. [Link]

Step 5: The Breakup

1. Timing: Day 12
2. Channel: Email (Reply to Step 4)
3. Objective: Close the loop professionally and leave the door open.
4. Example:
   Body: {{firstName}}, assuming now isn't the right time. I'll stop following up. If solving {{problem}} becomes a priority, you know where to find me.

Founders don't have time for hyper-personalization on every email. This sequence is designed for efficiency.

Focus personalization on two key areas:

1. The Opening Line: Reference something specific about their company, role, or a recent post. This proves it's not a blast.
2. The Problem Statement: Clearly articulate the specific pain point you solve for a company exactly like theirs. Get this right, and nothing else matters.

The rest of the sequence can be templated. The value comes from the founder's identity and the directness of the ask.

A founder-led campaign is powerful, but it carries a huge risk: burning your primary corporate domain. If yourcompany.com gets flagged as spam, your entire company's email (support, operations, investor updates) stops working.

This is not a theoretical problem. It happens constantly to early-stage companies who don't separate their sending infrastructure from their operational infrastructure.

Here's the playbook:

1. Dedicated Domains: Never send this from your main domain. Use secondary domains (getyourcompany.com, tryyourcompany.com).
2. Safe Send Limits: Keep sends to 30-50 new leads per day, per inbox.
3. Inbox Rotation: To send more than 50/day, you need multiple inboxes across multiple domains, with software rotating sends between them automatically. This is the core of safe scaling.

Tools like SuperSend exist to handle this infra and orchestration so founders can focus on the message, not the plumbing. We manage the domains, inboxes, warmup, and rotation so you don't have to duct-tape it together and risk your core business.