Reputation Protection for Existing Domains

Your primary corporate domain is a critical asset, but past outbound efforts may have damaged its sending reputation. Continuing to send from a compromised domain guarantees your emails land in spam, impacting everything from sales outreach to transactional notifications.

The challenge is rebuilding that trust with inbox providers without completely stopping your outbound engine.

When your primary domain's reputation is compromised, the operational pains are immediate and severe. This isn't a theoretical problem; it directly impacts revenue and communication.

1. Existing Reputation is Damaged: Your team has been sending from yourcompany.com for years. Now, even warm emails to prospects are getting flagged. Your open rates have tanked, and you suspect you’re on internal blacklists with major providers like Google and Microsoft.
2. The Need to Rebuild While Sending: The executive team wants pipeline, so stopping outbound isn't an option. But every email you send from the damaged domain digs the hole deeper, reinforcing its poor reputation with inbox providers.
3. No Visibility into Domain Health: You have no real data on your domain's health. You're guessing based on open rates, but you can't see inbox placement rates or which specific providers are flagging you. You don't know if the problem is getting better or worse.

In a properly managed system, your core domain is completely insulated from cold outbound activities. All high-volume sending is routed through a separate, dedicated infrastructure of secondary domains and inboxes.

Your team has a real-time dashboard monitoring the health of every sending domain, including inbox placement tests across major providers. You can see which domains are healthy, which are at risk, and which need to be rested or replaced.

This setup allows you to safely scale your outbound volume on the secondary domains while your primary domain's reputation recovers and remains pristine for critical business communications. Predictability replaces guesswork.

Transitioning from a damaged domain to a healthy, scalable infrastructure follows a clear, methodical process. This isn't about hacks; it's about building a stable foundation.

1. Isolate and Audit: Immediately stop all cold outbound from your primary domain. Conduct a full audit of its SPF, DKIM, and DMARC records to ensure they are perfectly configured and set to a strict policy.
2. Build Separate Infrastructure: Acquire a portfolio of new, clean sending domains. These should be variations of your primary domain (e.g., getcompany.com, trycompany.io) that redirect to your main site.
3. Configure and Warm Up: For each new domain, set up dedicated inboxes (e.g., 2-3 per domain). Configure all technical records correctly and enroll them in an automated warmup process for at least 3-4 weeks before sending any campaigns.
4. Ramp Up Slowly: Begin sending low-volume campaigns from the new, warmed infrastructure. Gradually increase the volume over several weeks, constantly monitoring deliverability and engagement metrics.
5. Implement Active Monitoring: Use a deliverability monitoring tool to run regular placement tests. This gives you the data needed to manage domain health proactively, rotating out any domains that show signs of fatigue.

Managing this process manually across dozens of domains and inboxes is an operational nightmare. The process breaks down without a centralized system for infrastructure management.

A dedicated platform automates domain and inbox rotation, enforces safe sending limits, and orchestrates the warmup process at scale. It provides a unified view of deliverability monitoring and placement testing, turning raw data into actionable insights.

SuperSend is designed as this execution and infrastructure layer. It provides the tools to build, manage, and protect your sending reputation so you can focus on strategy, not manual configuration.

Before diving into a tool, the next step is to understand the core strategies behind building a resilient sending infrastructure. This foundation is key to long-term success.