Your primary domain's reputation is an asset. Here’s the infrastructure-first approach to rebuilding deliverability without halting your outbound operations.
Repairing a domain's reputation while actively sending is like fixing a plane mid-flight. It requires isolating risky activity from core comms.
A single burned domain can blacklist your entire IP range. True reputation protection requires dedicated sending domains and isolated infrastructure.
Without placement testing, you're flying blind. You need data on where emails land (inbox, spam, promotions) to diagnose reputation issues.
The first step in reputation protection is a full audit of your SPF, DKIM, and DMARC records. Misconfigurations are a primary cause of failure.
Your primary corporate domain is a critical asset, but past outbound efforts may have damaged its sending reputation. Continuing to send from a compromised domain guarantees your emails land in spam, impacting everything from sales outreach to transactional notifications.
The challenge is rebuilding that trust with inbox providers without completely stopping your outbound engine.
When your primary domain's reputation is compromised, the operational pains are immediate and severe. This isn't a theoretical problem; it directly impacts revenue and communication.
yourcompany.com for years. Now, even warm emails to prospects are getting flagged. Your open rates have tanked, and you suspect you’re on internal blacklists with major providers like Google and Microsoft.In a properly managed system, your core domain is completely insulated from cold outbound activities. All high-volume sending is routed through a separate, dedicated infrastructure of secondary domains and inboxes.
Your team has a real-time dashboard monitoring the health of every sending domain, including inbox placement tests across major providers. You can see which domains are healthy, which are at risk, and which need to be rested or replaced.
This setup allows you to safely scale your outbound volume on the secondary domains while your primary domain's reputation recovers and remains pristine for critical business communications. Predictability replaces guesswork.
Transitioning from a damaged domain to a healthy, scalable infrastructure follows a clear, methodical process. This isn't about hacks; it's about building a stable foundation.
getcompany.com, trycompany.io) that redirect to your main site.Managing this process manually across dozens of domains and inboxes is an operational nightmare. The process breaks down without a centralized system for infrastructure management.
A dedicated platform automates domain and inbox rotation, enforces safe sending limits, and orchestrates the warmup process at scale. It provides a unified view of deliverability monitoring and placement testing, turning raw data into actionable insights.
SuperSend is designed as this execution and infrastructure layer. It provides the tools to build, manage, and protect your sending reputation so you can focus on strategy, not manual configuration.
Before diving into a tool, the next step is to understand the core strategies behind building a resilient sending infrastructure. This foundation is key to long-term success.
Join thousands of teams using SuperSend to transform their cold email campaigns and drive more revenue.