A multi-channel sequence designed to engage multiple stakeholders within a target enterprise account, combining high-touch personalization with scalable infrastructure.
Enterprise ABM sequences require 6-8 touches over 21-28 days. Anything shorter fails to penetrate complex buying committees.
Account-level personalization (e.g., referencing a 10-K report) is more effective for ABM sequences than just personalizing first names.
A multi-channel ABM sequence combining email and LinkedIn is key. Email opens the door, LinkedIn provides social proof and context.
Running an ABM sequence from your primary domain is a huge risk. Use dedicated domains and rotate inboxes to protect deliverability.
This sequence is built for ABM Leads and Enterprise SDR Managers running high-touch outbound campaigns. Use it when targeting large, complex accounts where you need to build consensus across multiple departments and decision-makers before a conversation can even begin.
This isn't a volume play; it's a strategic, multi-threaded approach to breaking into your most valuable target accounts.
The goal is to establish contact with a primary champion while simultaneously building awareness with other key stakeholders in the buying committee. This prevents your deal from dying if your initial point of contact goes dark.
Step 1: Initial Outreach (Day 1, Email)
Objective: Open a conversation with a primary point of contact (e.g., Director of Engineering).
Subject:
Question about [Company Name]'s initiative
Body:
Step 2: Social Connection (Day 3, LinkedIn)
Objective: Reinforce your name and company in a different context.
Action: Send a connection request to the primary contact. No pitch, just a simple note: Enjoyed your recent post on [topic], looking forward to following your work.
Step 3: Value Drop (Day 7, Email)
Objective: Provide value and show you understand their world, without asking for anything.
Subject:
Re: [Original Subject]
Body:
Step 4: Multi-Threading (Day 10, LinkedIn)
Objective: Engage a secondary stakeholder (e.g., a VP or C-level executive in the same department).
Action: Find a recent post by the secondary stakeholder and leave a thoughtful comment. Or, send a connection request referencing a mutual connection or shared group.
Step 5: The Soft Bump (Day 15, Email)
Objective: Nudge the primary contact while demonstrating you understand their organization.
Subject:
Re: [Original Subject]
Body:
Step 6: Professional Breakup (Day 22, Email)
Objective: Close the loop professionally to leave the door open for the future.
This sequence lives or dies on personalization. Don't automate generic {company_name} fields and expect results.
Focus on two levels:
Executing a multi-threaded ABM strategy creates unique deliverability challenges. Contacting multiple people at the same company from a single inbox can quickly get you flagged by their corporate spam filters (like Microsoft Defender or Google Workspace advanced protection).
The solution is infrastructure, not just better copy.
getcompany.com, trycompany.com) that are properly warmed up.target-enterprise.com from different inboxes (sdr1@getcompany.com, sdr2@getcompany.com), making the outreach appear more natural and avoiding domain-level velocity limits.Enterprise recipients are on corporate domains with sophisticated security gateways. If your sending domain gets flagged by one major enterprise's security provider, it can cascade and get you blocked by others using the same system. Your sending reputation is everything.
Tools like SuperSend exist to handle this infra and orchestration so your team can focus on strategy, not duct-taping inboxes together.
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