A multi-channel sequence designed to engage high-intent prospects from target accounts who have visited your website but not converted.
Trigger-based sequences for website visitors must be sent within 24 hours. The signal is only valuable when the context is fresh.
Automating outreach based on website signals is high-risk for your primary domain. A bad data source can trigger a spam flag instantly.
The first email shouldn't be a hard pitch. Acknowledge their company's visit and offer a resource related to the page they viewed.
Use email for the core message and LinkedIn for a soft connection request. This multi-channel approach feels less aggressive and more professional.
This sequence is for Heads of Growth and Demand Gen Managers at B2B SaaS companies. Use it when your de-anonymization tools (like Lead Magic) identify a visitor from a target account who browsed key pages (pricing, case studies) but didn't book a meeting. The goal is to convert high-intent signals into conversations without waiting for them to come back.
This is a fast, context-driven sequence. It's designed to capitalize on a moment of high intent before the prospect's attention shifts elsewhere.
The key here is speed and relevance. The entire sequence is framed around their recent activity, not a generic cold pitch.
Step 1: The Signal-Based Opener
Subject:
{{companyName}} + SuperSend | Quick question
Body:
Noticed someone from your team was checking out our page on scaling outbound infrastructure. If you're the right person, I have a playbook on avoiding domain blacklisting that might be useful.
Subject:
Re: {{companyName}} + SuperSend
Body:
Following up on my last note – here's the guide on managing 50+ inboxes without getting shut down by Google. Most teams hit a wall around 100k emails/month without this.
This sequence relies on one key personalization token: the signal. The entire premise is that you know they (or their company) were recently on your site. The most important thing is to map the visited URL to the resource you offer.
If they visited /pricing, your value-add could be a guide on ROI calculation. If they visited /integrations, it could be a one-pager on your API.
The rest of the sequence can remain a structured template. Don't over-personalize and slow down the response time; the value is in the speed and relevance of the initial touchpoint.
Trigger-based sending is powerful but dangerous. A spike in volume from a single data source can get an inbox shut down in hours. You cannot run this from your primary business domain.
Your sending infrastructure needs to be separate. Use dedicated domains (getsupersend.io, supersend.co) specifically for this type of automated outreach. This isolates the risk and protects your primary domain's reputation.
For B2B SaaS, you're sending to corporate inboxes protected by filters like Mimecast or Proofpoint. These systems are highly sensitive to sudden changes in sending patterns. Sending 500 triggered emails in an hour from one inbox is a massive red flag. Distribute the load across a pool of 10-20 warmed-up inboxes using automated rotation to keep sends per inbox low (under 50/day).
Tools like SuperSend exist to handle this infra and orchestration so teams don't have to duct-tape it together. Our platform manages the domain rotation, inbox warmup, and deliverability monitoring required to execute these sequences safely at scale.
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