Email-First Sequence with LinkedIn Follow-Up
A multi-channel sequence designed to establish email contact first, then use LinkedIn for strategic, non-intrusive follow-ups at scale.
Key Facts
An email-first sequence uses LinkedIn for familiarity, not pitching. The first touch should always be email to respect their primary inbox.
Scaling this sequence requires inbox rotation. Sending 1k emails/day isn't 1 inbox sending 1k emails; it's 30+ inboxes sending 30 each.
A LinkedIn profile view on Day 7 is often more effective than a connection request. It creates awareness without demanding immediate action.
The highest leverage point in this email-first sequence is the initial email's offer, not the follow-up copy. A weak offer cannot be saved by bumps.
Table of Contents
Introduction
For SDR Managers and Heads of Growth, this sequence prioritizes deliverability by leading with email. It uses LinkedIn not as a primary sales channel, but as a secondary touchpoint to build familiarity and re-engage prospects who don't respond to the initial emails.
Use this when your primary goal is to land in the inbox and start a conversation, reserving more direct social selling for warmer leads.
Sequence Overview
This is a 6-step sequence designed to run over approximately 20 days. It balances persistence with professionalism, ensuring you don't burn through your target accounts too quickly.
- Total Steps: 6
- Duration: 18-21 days
- Channels: Email, LinkedIn
Step-by-Step Flow
Step 1: The Cold Open (Day 1, Email)
Subject:
Question about [Company]'s outbound infra
Body:
Noticed you're scaling the growth team. Most teams in your position struggle with deliverability once they cross 50k emails/month. Is that on your radar?
Subject:
Re: Question about [Company]'s outbound infra
Body:
Any thoughts on my question below?
Subject:
Re: Question about [Company]'s outbound infra
Body:
Thought this piece on domain health for scaling teams might be useful. No pitch, just sharing.
Subject:
Closing the loop
Body:
Assuming now isn't the right time to discuss outbound infrastructure. I won't follow up again, but please feel free to reach out if that changes.
Personalization and Targeting
This sequence is designed for semi-personalized outreach at scale. The critical personalization points are in Step 1 and Step 4.
Step 1 (The Cold Open): The first sentence must be tailored to the prospect's company, role, or a recent trigger event. The rest of the email can be a template.
Step 4 (The Value Drop): The resource you share should be genuinely relevant to their persona. A Head of Growth cares about different metrics than a CTO.
The other steps (bumps, profile views, breakup) can be fully templated and automated, allowing your team to focus their time on high-leverage personalization.
How to Run This at Scale Without Burning Your Infra
Executing this sequence across thousands of prospects requires an infrastructure-first approach. Sending from your primary domain or a single inbox is not a scalable or safe option.
- Sends Per Inbox: Keep sends to 30-50 new contacts per inbox per day to maintain a good reputation with providers like Google and Microsoft.
- Dedicated Domains: Never send high-volume cold outreach from your primary corporate domain. Use a set of dedicated sending domains (
getcompany.com,trycompany.com) to isolate risk. - Inbox Rotation: To send 1,000 emails a day, you need 20-30 inboxes, each sending 30-50 emails. The sequence must be orchestrated across this entire pool, rotating inboxes automatically to distribute the load.
Most B2B outreach targets corporate inboxes (Google Workspace, Microsoft 365). These systems have aggressive spam filters that learn. Sending high-volume from your primary domain (yourcompany.com) risks getting it blacklisted, crippling your entire team's communication—including with existing customers. This is why mature outbound teams use dedicated sending domains and automated inbox rotation to isolate risk and ensure deliverability.
Tools like SuperSend exist to handle this infra and orchestration so teams don't have to duct-tape it together. Our platform manages domain rotation, inbox warmup, and multi-channel steps automatically.
FAQs
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