Cold Email Sequence for Enterprise SaaS

This sequence is built for Enterprise SDR Managers and ABM Leads running targeted campaigns into large organizations. Use it when you've identified a target account and need to engage multiple stakeholders across a 2-4 week period without burning your domain reputation.

This is a patient, value-driven approach designed to build familiarity and credibility with multiple stakeholders inside a target account before asking for a meeting.

1. Steps: 6
2. Duration: 21-28 days
3. Channels: Email + LinkedIn
4. Focus: Account-Based Marketing (ABM), establishing credibility, and navigating buying committees.

This flow assumes you've identified 2-4 key contacts within the target account. The sequence should be run concurrently for all contacts, with minor personalization for each persona (e.g., technical vs. business leader).

Step 1: Day 1

1. Channel: LinkedIn
2. Objective: Pre-warm / Awareness
3. Action: Send a connection request with a short, personalized note. Mention a shared connection, group, or a recent company announcement. No sales pitch.

Step 2: Day 2

1. Channel: Email
2. Objective: Initial Outreach & Problem Framing
3. Example: Subject: Question about [Company Initiative] Body: Saw your team's recent announcement on [Initiative]. We're helping other enterprise firms solve [Problem X] related to that...

Step 3: Day 6

1. Channel: Email
2. Objective: Value Drop
3. Example: Subject: Re: [Original Subject] Body: Thought you might find this article on [Relevant Topic] useful as you scale [Initiative]. No need to reply, just sharing...

Step 4: Day 11

1. Channel: LinkedIn
2. Objective: Reinforce Email & Social Touch
3. Action: Like or comment on a recent post by the contact or their company. If they accepted your connection request, send a brief message referencing your email. Example: "Hey [Name], just sent a note over via email with a resource I thought you'd find valuable. Let me know what you think."

Step 5: Day 16

1. Channel: Email
2. Objective: Social Proof / Case Study
3. Example: Subject: How [Similar Company] solved [Problem X] Body: Wanted to share a brief case study on how we helped [Similar Company/Competitor] achieve [Result]. Seems relevant to your work on [Initiative]...

Step 6: Day 22

1. Channel: Email
2. Objective: Breakup / Final CTA
3. Example: Subject: Closing the loop Body: I haven't heard back, so I'll assume this isn't a priority right now and will stop reaching out. If you do want to see how we help with [Problem], feel free to book time here...

This is not a high-volume, spray-and-pray sequence. Personalization is critical and should be focused at the account level.

Before launching, your team should research the company's recent earnings calls, 10-K reports, press releases, or key executive interviews. The [Company Initiative] variable in the templates should be a real, specific goal the company is working towards.

The first email's opening line is 90% of the work. The rest of the sequence provides a structured, value-added follow-up framework that doesn't require new research for every step.

Enterprise accounts mean enterprise-grade spam filters (Microsoft Defender, Proofpoint). Sending this sequence from your primary corporate domain is a massive, unnecessary risk. One spam report from a target account can impact deliverability for your entire company.

To run ABM effectively, you need dedicated sending infrastructure:

1. Dedicated Domains: Use secondary domains (e.g., getcompany.com instead of company.com) exclusively for outbound.
2. Inbox Rotation: Spread your sending volume across dozens or hundreds of warmed-up inboxes. This keeps per-inbox volume low (30-50 emails/day), staying under spam filter thresholds.
3. Automated Warmup: Each inbox must be continuously warmed to maintain its reputation with providers like Google and Microsoft.

Enterprise SaaS sales target corporate inboxes (Microsoft 365, Google Workspace) protected by advanced filters. A single spam complaint from a major corporation can get your sending domain flagged enterprise-wide, jeopardizing your entire team's outreach. This is why dedicated sending domains and automated warmup are non-negotiable infrastructure for serious ABM teams.

Tools like SuperSend exist to handle this infra and orchestration so teams don't have to duct-tape it together. Our platform manages domain rotation, inbox warmup, and multi-channel sequencing automatically.