A multi-channel sequence for PLG SaaS teams to convert high-intent users into paid customers by leveraging product usage signals.
This PLG SaaS sequence uses 6 touches over 14-16 days, triggered by user actions, not just time. The key is responding to signals.
Personalization should focus on product usage (`invited 3 teammates`) not just firmographics (`works at {{company}}`). Signals beat data.
Email deliverability is critical. If your signal-based emails land in spam, the user never sees them. Infra still matters for warm leads.
Never run high-volume sequences from your primary app domain. A single spam flag can kill your password reset and transactional emails.
This sequence is for Heads of Growth and RevOps at Product-Led Growth (PLG) companies. It’s designed to be triggered by specific in-app user actions, turning product-qualified leads (PQLs) into sales conversations.
Use this when you have clear signals of high-intent usage (e.g., inviting teammates, hitting a plan limit, using a specific power-user feature) and need to start a sales or upgrade conversation without relying on generic marketing automation.
This is a targeted, signal-driven sequence designed for speed and relevance. It assumes the contact has already used your product and shown intent.
Each step is designed to build on the last, referencing the user's specific actions within the product to provide context and value.
Step 1: Signal-Based Email
Subject:
question about your {{product_name}} workspace
Body:
Noticed you just invited a few teammates to your workspace. Most teams doing that are trying to solve [Problem X] – is that what you're working on?
Subject:
a guide for your team
Body:
Since you're using [Feature Y], thought you might find our advanced guide on [Use Case Z] helpful. It covers a few things most new users miss.
Subject:
Re: question about your {{product_name}} workspace
Body:
Anything in that guide useful for your team?
Subject:
Closing the loop
Body:
Assuming now isn't the right time. If you ever want to chat about scaling [Feature Y] for your team, let me know. Here if you need anything.
The effectiveness of this sequence depends entirely on the trigger signal. Generic outreach won't work. Your targeting should be a query that identifies users who have recently performed a high-value action.
Personalization should focus on that action, not the user's title or company size. Reference the specific thing they did.
...saw you exported 5 reports......noticed you connected the Salesforce integration......looks like you just passed the 10-user limit on the free plan...This proves you're not just blasting a list; you're responding to their behavior. The template is a structure, but the signal is the substance.
Even though these are warm leads, sending thousands of these emails automatically is still an outbound motion. Running this from your primary domain is a huge risk.
Your primary domain (your-app.com) handles password resets, support tickets, and marketing newsletters. If it gets flagged by Google or Microsoft for aggressive outbound, all those critical emails stop landing. This is why high-volume SaaS teams isolate outbound on dedicated sending domains (get-your-app.com) that are properly warmed up.
To run this sequence for thousands of PQLs, you need an infrastructure approach:
kurtis@get-supersend.com, kurtis.t@get-supersend.com), with each sending no more than 30-50 emails per day to stay under spam filter thresholds.Tools like SuperSend exist to handle this infra and orchestration so your growth team can focus on signals and copy, not duct-taping ESPs together.
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