Cold Email Sequence for Staffing Agencies

This sequence is built for agency owners and business development leads in the staffing industry. Use it to systematically engage new target accounts when you have a clear value proposition, like a strong candidate pool for a specific, hard-to-fill role.

This is a 6-step sequence that runs over approximately 14 days. It uses both email and LinkedIn to build familiarity and credibility before making a direct ask. The goal is not to force a meeting, but to start a conversation by demonstrating immediate value (i.e., you have relevant candidates).

1. Steps: 6
2. Duration: 14 Days
3. Channels: Email + LinkedIn

This sequence fails if it's generic. The structure is the template, but the content must be specific.

The most critical personalization point for staffing agencies is the role. Your outreach must be tied to a specific, open position you found on their careers page or LinkedIn. Mentioning the role title and a key required skill shows you've done basic research.

Avoid scalable compliments like "love what you're doing at [Company Name]". Instead, focus on the problem you can solve: "filling your Senior Go Developer role."

Running this sequence for hundreds or thousands of prospects requires infrastructure, not just a tool. Sending from your primary Google Workspace or O365 account is a guaranteed way to land in spam and damage your core domain's reputation.

Here’s the minimum viable infrastructure:

1. Safe Sending Volume: Limit each inbox to 30-50 new leads per day.
2. Dedicated Domains: Use secondary domains (e.g., agency-connect.com instead of agency.com) exclusively for outbound. Never risk your primary domain.
3. Inbox Rotation: Spread your total daily volume across a pool of 10, 50, or 100+ inboxes. If one inbox has a deliverability issue, the others keep sending.

Recruiting agencies send to personal inboxes (Gmail, Yahoo, Outlook.com) as well as corporate ones. This audience is more sensitive to deliverability issues than purely B2B corporate domains. Using your primary domain (myagency.com) is a massive risk—once Gmail flags it, your entire agency's deliverability suffers, impacting active client and candidate communication. This is why experienced agencies rely on secondary domains + inbox rotation.

Tools like SuperSend exist to handle this infra and orchestration so teams don't have to duct-tape it together. It manages domain rotation, inbox warmup, and multi-channel steps automatically.