A multi-channel sequence designed to maintain engagement and build trust over 30-60 day enterprise sales cycles without burning out prospects.
Nurture sequences for enterprise sales cycles span 30-60 days. Anything shorter fails to build trust with multiple decision-makers.
For long sales cycles, use email for detailed value (case studies) and LinkedIn for lightweight human connection (likes, comments).
Never 'just check in.' Every touch in a long nurture sequence must deliver a new, relevant insight to justify being in their inbox.
Running a 60-day sequence from your primary domain is a critical error. One spam flag can damage your entire company's deliverability.
This sequence is built for AE Managers and Enterprise SDR Managers running plays against high-ticket accounts with multiple decision-makers and long evaluation periods. Use this framework to stay top-of-mind by providing consistent value, not just annoying bumps.
This is a low-frequency, high-value framework designed to build trust over a longer period. It avoids the aggressive, short-term tactics that alienate enterprise buyers.
Each step is designed to deliver value or make a soft touch, not to demand a meeting.
Step 1: Initial Value Drop (Day 1, Email)
Subject:
relevant insight for [Company Name]
Body:
Saw your team is focused on [initiative]. Our recent brief on [topic] might be useful for your planning. No sign-up required.
Subject:
how [Similar Company] solved [Problem]
Body:
Thought you might find this case study interesting. We helped [Similar Company] achieve [result]—similar to the goals you've mentioned publicly.
Subject:
new data on [Industry Trend]
Body:
A new report on [Industry Trend] just came out. The section on [specific finding] seemed particularly relevant to your work at [Company Name].
Subject:
Closing the loop
Body:
Haven't heard back, so I'll assume this isn't a priority. I won't follow up again on this, but please feel free to reach out if priorities change.
The structure of this sequence is the template; the value is in the personalization. The resource, case study, and insights you share must be directly relevant to the target account's industry, size, and publicly stated goals.
Don't personalize the mechanics. Do personalize the content. Research their annual reports, conference talks, or LinkedIn posts to find the specific initiatives they care about. The more targeted the content, the more effective the nurture.
Running a 45-day sequence requires a different infrastructure mindset. This isn't a high-volume blast; it's a long-term reputation play.
You should never send more than 30-50 emails per inbox per day, even on a slow-burn sequence like this. Spreading the load across multiple inboxes (e.g., 10 inboxes sending 30 emails each) allows you to nurture 300 accounts simultaneously without triggering spam filters.
Enterprise buyers use sophisticated email filters (Google Workspace, Microsoft 365). Sending a long-term campaign from a single primary domain is a massive risk. One spam complaint can get your entire corporate domain flagged, impacting deliverability for your sales, support, and marketing teams. This is why mature outbound teams use dedicated, warmed-up domains and rotate them automatically.
Tools like SuperSend exist to handle this infra and orchestration so teams don't have to duct-tape it inside a primary inbox. It automates the domain rotation and warmup, ensuring your valuable nurture sequences actually land in the inbox for the full 45 days.
Join thousands of teams using SuperSend to transform their cold email campaigns and drive more revenue.