Strategy & Playbooks

Cold email strategy, best practices, and tactical playbooks for scaling outbound.

SDR Team Scaling Strategy: From 1 to 20+ Reps

Learn the infrastructure-first SDR team scaling strategy. Move from 1 to 20+ reps by building a foundation of domains, inboxes, and automated warmup.

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Account-Based Outbound Strategy for Enterprise Deals

Learn to build an account-based outbound strategy for enterprise deals. Move beyond volume and focus on the infrastructure needed for coordinated,...

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Trigger-Based Outbound Strategy: Website Visitors, Form Fills, and Product Signals

Move beyond static lists. Learn a trigger-based outbound strategy using website visitors, form fills, and product signals to send timely, relevant messages.

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Gmail SMTP Alternative

Searching for a Gmail SMTP alternative for cold email? Learn why the solution isn't another provider, but an infrastructure-first approach with domain pools...

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SendGrid Cheaper Alternative

Searching for a cheaper SendGrid alternative for cold email? The problem isn't price, it's purpose. Learn why transactional ESPs fail for outbound at scale.

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SendGrid European Alternative

Looking for a SendGrid alternative in Europe for cold email? Learn why transactional ESPs fail and why you need dedicated outbound infrastructure for...

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PowerMTA Open Source Alternative

Looking for a PowerMTA open source alternative? Discover why managed infrastructure provides scalable deliverability without the engineering overhead of...

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PowerMTA Alternative

Considering a PowerMTA alternative? Learn why self-hosted MTAs create engineering overhead and how managed infrastructure provides deliverability at scale...

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GreenArrow Alternative

Looking for a GreenArrow alternative? Discover how SuperSend's managed infrastructure provides enterprise-grade deliverability and scale without the...

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Volume Scaling Strategy for Outbound Teams

Learn the infrastructure-first volume scaling strategy for modern outbound teams. Move beyond single-domain sending to scale safely with domain pools and...

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Sequence Optimization Strategy: A/B Testing and Performance Improvement

Stop wasting time on small A/B tests. Learn an infrastructure-first sequence optimization strategy to test offers and channels for meaningful performance gains.

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Blacklist Remediation Strategy: Getting Off Email Blacklists

Learn a modern blacklist remediation strategy. Stop reactively delisting and start building resilient email infrastructure to protect your deliverability at...

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Enterprise Outbound Strategy: Long Sales Cycles and Buying Committees

Learn an enterprise outbound strategy for long sales cycles. Move beyond single-threaded outreach and use an infrastructure-first approach to win buying...

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Cold Email Infrastructure Strategy for Scaling Outbound

Learn to build a scalable cold email infrastructure. Move beyond single-domain sending to domain pools, inbox rotation, and automated warmup for high-volume...

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Multi-Channel Outbound Strategy: Email, LinkedIn, and Beyond

Learn to build a modern multi-channel outbound strategy. Go beyond siloed email and LinkedIn tools by focusing on a unified, infrastructure-first approach.

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How to Protect Domain Reputation While Scaling Outbound

Learn how to protect your domain reputation as you scale cold email. Move beyond single-domain sending and adopt an infrastructure-first approach.

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Domain Strategy for Outbound Scale: Dedicated Domains vs Subdomains

Learn the modern domain strategy for outbound at scale. Move beyond the dedicated domains vs. subdomains debate to build a resilient sending infrastructure.

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Inbox Rotation Strategy for SDR Teams

Learn the inbox rotation strategy used by elite SDR teams to scale cold email. Move beyond the one-rep, one-inbox model to an infra-first approach.

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Email Warmup Strategy for New Domains

Stop getting flagged. Learn the modern, infrastructure-first email warmup strategy for new domains that supports high-volume sending without ruining your...

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LinkedIn Outreach Strategy for B2B SaaS

Learn a modern LinkedIn outreach strategy for B2B SaaS. Stop sending spam and start building an integrated, multi-channel system backed by solid email infra.

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Multi-Channel Coordination Strategy: Email, LinkedIn, and X

Move beyond siloed email and LinkedIn blasts. Learn the infrastructure-first strategy for multi-channel coordination that actually scales without burning your...

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Deliverability Monitoring Strategy: Placement Testing and Health Checks

Stop guessing if your emails hit the inbox. Learn how to build a deliverability monitoring strategy with placement testing and automated health checks for...

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Reputation Recovery Strategy: Rebuilding Damaged Domain Reputation

Learn the infrastructure-first strategy for domain reputation recovery. Stop the cycle of burned domains and rebuild your cold outbound for sustainable scale.

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Agency White-Label Strategy: Multi-Client Outbound Infrastructure

Move beyond one-off client campaigns. Learn the agency white-label strategy for building multi-client outbound infrastructure that scales and protects...

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