Product / Branching sequences
Different paths for different people.
Send each contact down the right steps based on what they did: replied, opened, clicked, accepted on LinkedIn, or what is in their contact data.
Example data
What you can do
Branch on what they did
Split on opened, clicked or replied by email, replied on LinkedIn, or accepted your connection request.
Branch on contact data
Route by any field or custom field: contains, starts with, ends with, exists or is empty. Send founders one path and VPs another.
Email or LinkedIn, whichever they have
Check whether a contact has an email or a LinkedIn profile, and only send the steps that can reach them.
More than two paths
Multi-path and switch steps send contacts down three or more branches from one point.
Subsequences
Contacts enter a follow-up campaign on their own when a reply is labeled interested, asks for a meeting, or mentions words you choose.
Move to another campaign
A step that hands a contact to a different campaign, so long flows stay simple to edit.
Branching sequences questions
Can I branch on someone doing nothing?
Yes. Every condition has a yes and a no path, so “didn’t open” is the no side of “opened”.
What are subsequences?
Follow-up campaigns that contacts enter automatically, for example when a reply is labeled interested or mentions pricing.
Can I branch on LinkedIn activity?
Yes, on whether they accepted your connection request or replied on LinkedIn.
Start your first sequence today.
Connect an inbox, add your LinkedIn, and build your sequence. Set up free, no card. 7-day free trial when you launch. Plans from $59/month.