Best Cold Email Sequence Reddit

Searching Reddit for the "best" cold email sequence often leads to a rabbit hole of conflicting advice, guru templates, and tactics from 2018. Most of these threads miss the most critical part of the equation: the infrastructure you send from.

A great sequence sent from a burned-out domain is useless. Before you copy-paste another template, let's talk about what actually works for serious outbound teams today.

Relying on forums for tactical advice can be misleading because the loudest voices often ignore the foundational elements that make or break a campaign.

1. The "Magic Template" Trap: Reddit is littered with "10/10 cold email templates." The problem? Thousands of other people have already copied, pasted, and spammed them into the ground. Spam filters recognize these patterns, and prospects are tired of seeing the same lines.
2. Ignoring the Foundation (Deliverability): Almost no one on Reddit talks about SPF, DKIM, DMARC, domain warmup, or inbox rotation. They tell you to "just send," but when you send 200 emails from a single new inbox, you land in spam and wonder why your "perfect" template got a 0% reply rate.
3. One-Dimensional Thinking: The focus is almost always on the first email. But real conversations happen in the follow-ups. A solid outbound strategy is a multi-touch, multi-channel sequence, not a single lottery ticket email.

Instead of searching for the perfect template, focus on the process. The top-performing teams build a system, not just a script.

List > Copy
The best sequence in the world sent to the wrong people is worthless. A mediocre sequence sent to a hyper-targeted list of people with a clear pain point will always win. Focus 80% of your effort on building a clean, verified list with a specific trigger event (e.g., they just hired a VP of Sales, raised a new round, posted about a problem on LinkedIn).

Frameworks Over Templates
Instead of templates, use frameworks. A simple one that works is Observation -> Problem -> Solution.

Micro-Example (Email):
"Saw on LinkedIn you're hiring three new SDRs in Austin. Usually, when teams scale the sales team that fast, managing lead routing and tracking outbound activity in the CRM becomes a mess. Our tool automates that process, saving managers 5-10 hours a week. Worth a quick look?"

Multi-Channel Follow-up
A modern sequence uses more than just email. A 5-touch sequence might look like this:

1. Day 1: Email 1 (Observation-based)
2. Day 3: LinkedIn Connection Request (no pitch)
3. Day 5: Email 2 (Short, value-add)
4. Day 8: LinkedIn Message (If connected) or Email 3 (Different angle)
5. Day 12: Email 4 (The breakup email)

Micro-Example (LinkedIn):
"Hey [Name], sent a note over email last week about streamlining SDR lead routing. Just saw your post on [topic], completely agree with your take. Curious if that challenge is on your radar at all this quarter?"

This is the part of the process Reddit completely ignores. When you try to scale beyond 50 emails a day from a single account, things break. Sending from your primary inbox gets you flagged by Google or Microsoft. Your volume is capped, and your main domain reputation is at risk.

To do this properly, you need an engine. This means:

1. Dedicated Domains: Buying secondary domains (e.g., trysupersend.io instead of supersend.io) exclusively for cold outreach.
2. Multiple Inboxes: Creating several inboxes per domain (kurt@, k.tryber@, kurt.t@).
3. Automated Warmup: Sending and receiving emails automatically from these new inboxes for weeks to build a positive reputation with email providers.
4. Inbox Rotation: Spreading your daily sending volume across all warmed-up inboxes to keep each one under the sending radar.

Your primary domain (yourcompany.com) is a core business asset. It's used for customer communication, internal emails, and investor updates. Sending cold outreach from it is like using your company's headquarters for a rave. One blacklist event can cripple your operations. Serious teams never send cold email from their primary domain.

Different goals require different sequences. Here are a few common patterns.

1. Net-New Prospecting

1. Who: Ideal Customer Profile contacts at companies that have never heard of you.
2. What: An observation-based sequence focused on a specific business problem.
3. Touches: 5-7 over 3 weeks.
4. Channels: Email and LinkedIn.

2. Reactivating "Closed-Lost" Deals

1. Who: Contacts at companies where you lost a deal 6-12 months ago.
2. What: A short, contextual message. "Hey [Name], checking in. Last we spoke, you went with [Competitor] to solve [Problem]. Curious how that's been working out for the team?"
3. Touches: 3 over 10 days.
4. Channels: Email only.

3. ABM Account Expansion

1. Who: New stakeholders at an existing customer account.
2. What: A warm introduction referencing the success your company is already having with their colleagues.
3. Touches: 4 over 2 weeks.
4. Channels: Email and internal referral requests.

You can hack together an outbound process using a single Gmail account and a spreadsheet for a little while. That system breaks the moment you want to:

1. Send more than 50 emails a day without landing in spam.
2. Protect your primary domain from being blacklisted.
3. Run multi-channel sequences that include LinkedIn touches.
4. Have more than one person on your team sending emails.
5. Track what's actually working without manual data entry.

That's the point where you need an outbound engine. SuperSend is the infrastructure-first platform for this. We don't provide leads or act as a CRM. We give you the tools to manage multiple domains, warm up unlimited inboxes, rotate sending, and execute multi-channel sequences at scale, safely.