A foundational, multi-step email sequence designed for reliable B2B outreach. Use this proven structure as a starting point for any campaign, from sales to recruiting.
6 Steps
14–21 Day Duration
Channels: Email + LinkedIn
This is a general-purpose sequence for outbound teams who need a reliable starting point. It's designed for B2B outreach where the goal is to get a conversation started, not to hard-sell in the first email. Use this structure when you have a well-defined ICP but need a balanced approach between personalization and scale.
Subject:
Quick question re: {{companyName}}
Body:
Visit their profile. This creates a notification and reinforces your name. Optionally, send a connection request with a short note like, "{{firstName}}, saw your work at {{companyName}} and just sent a note via email. Connecting here as well."
This sequence is designed for scalable personalization, not deep, one-to-one research for every contact.
The heavy lifting is in Step 1. The [specific, non-generic observation] is your entry ticket. It proves you've done at least 60 seconds of research. This could be about a recent company funding round, a new product launch, or a quote from the prospect in a podcast.
The rest of the sequence is templated. The [pain point] in Step 4 and 5 should be specific to the campaign's ICP, not the individual prospect. The goal isn't to write a custom novel for every contact; it's to prove you did your homework in the first touch, then let the automated follow-ups handle the persistence.
Sending a multi-step sequence like this requires a solid technical foundation. Simply hitting 'send' from your main inbox will get you flagged.
get[YourCompany].com, [YourCompany]hq.com) to insulate your main asset from risk.Most B2B outreach targets corporate inboxes (Google Workspace, Microsoft 365). These systems are smart. If you send 500 emails from a single new inbox on day one, you'll get flagged instantly. Sending from your primary corporate domain (yourcompany.com) is even riskier. One spam complaint or a low open rate can damage your entire company's ability to email customers, partners, and investors. This is why serious teams isolate outbound on dedicated infrastructure.
Tools like SuperSend exist to handle this infra and orchestration so teams don't have to duct-tape it inside a primary inbox.
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