Cold Email Sequence Repository

This isn't a list of 'magic' templates that will triple your reply rate. This is a repository of sequence structures that work. The best copy in the world is useless if it lands in spam or if the follow-up logic is broken.

These frameworks are designed for serious outbound teams who understand that the sequence is just one part of the system. Use them as a starting point and adapt them to your specific offer and audience.

Here are three common, effective sequence frameworks. Note the differences in length, channel mix, and intensity. The right choice depends entirely on your goal and your audience.

1. Step Count: 5 Steps
2. Duration: ~14-16 days
3. Channels: Email + LinkedIn

When to use it: For a clear, specific call-to-action (like booking a demo) targeting a well-defined ICP. Assumes the value prop is strong and easy to understand.

Brief Overview: This sequence opens with a direct pitch, uses a LinkedIn profile view to create a second touchpoint without clogging the inbox, follows up with a concise value prop reminder, adds a relevant resource (like a case study), and finishes with a clean breakup email.

1. Step Count: 4 Steps
2. Duration: ~10-12 days
3. Channels: Email Only

When to use it: When you're targeting a specific, painful problem you know the prospect has. Ideal for service-based businesses where the pitch is about solving a known issue (e.g., 'I saw your site has slow load times').

Brief Overview: This is a short, sharp sequence. It's hyper-focused on a single pain point in the first email, followed by a quick bump, a second email that re-frames the same problem from a different angle, and a simple, professional breakup. It avoids multi-channel complexity to keep the message focused.

1. Step Count: 6 Steps
2. Duration: ~21 days
3. Channels: Email + LinkedIn

When to use it: Sourcing passive candidates for high-value roles. This requires more persistence and building familiarity across platforms, as the target isn't actively looking.

Brief Overview: This is a longer, lower-intensity sequence. It often starts with a LinkedIn connection request, followed by a soft email intro. Subsequent steps mix direct role descriptions via email with value-adds (e.g., 'thought you'd find this article on [their skill] interesting') and gentle bumps. The goal is to build rapport, not just blast a job description.

Don't just pick one at random. Your choice depends on three factors:

1. Your Goal: Are you booking meetings, sourcing candidates, or building partnerships? A direct demo request sequence is too aggressive for a passive candidate.
2. Your Audience: C-suite execs require shorter, more direct sequences. A technical audience might respond better to a sequence that includes a valuable resource or technical insight.
3. Your Offer's Complexity: A simple, transactional service can use a shorter sequence. A complex, six-figure enterprise solution requires a longer, more educational approach.

Running any of these sequences requires a solid technical foundation. Sending from your primary Google Workspace or Microsoft 365 inbox is a quick way to destroy your domain reputation.

The standard for safe sending is 30-50 new emails per inbox per day. To achieve any meaningful volume, you must use multiple inboxes spread across multiple, dedicated sending domains. This isn't optional; it's the baseline for professional outbound.

Your primary domain (yourcompany.com) is for operations, not for cold outreach. One spam complaint can get your main domain flagged by Google or Microsoft, impacting your entire team's ability to communicate with customers and partners. This is why outbound teams use separate, warmed-up domains (e.g., getcompany.com, trycompany.com) to isolate risk.

Inbox rotation automatically spreads your sending volume across all your warmed-up accounts, keeping each one within safe limits and maximizing deliverability. Tools like SuperSend exist to handle this infra and orchestration so teams don't have to duct-tape it together.