A cold email sequence is a series of automated, timed emails sent to a prospect to start a conversation. It moves beyond a single email to create multiple opportunities for engagement.
5 Steps
14-21 Day Duration
Email-Only
For any team running outbound, understanding the basic structure of an email sequence is foundational. This playbook breaks down the core components of a standard follow-up sequence, designed to get a reply without overwhelming your prospect or burning your domain.
This is a fundamental, email-only sequence designed for persistence and professionalism. It uses a mix of direct follow-ups, value-adds, and a clean breakup to maximize the chance of a response over a three-week period.
The goal is not to annoy, but to create multiple, distinct touchpoints that respect the prospect's time while keeping your message top-of-mind.
Step 1: Initial Outreach
Subject:
Question about {{companyName}}
Body:
Step 2: Soft Bump
Subject:
Re: Question about {{companyName}}
Body:
Step 3: Value Drop
Subject:
Re: Question about {{companyName}}
Body:
Step 4: Final Bump
Subject:
Re: Question about {{companyName}}
Body:
Step 5: Breakup
This sequence relies on a scalable template structure. The core personalization happens in Step 1. The first sentence (Noticed you're handling...) and the problem statement (solve [Problem]) must be tailored to the prospect's role and industry.
The follow-up steps are designed to be generic and automated. The goal isn't hyper-personalization at every step, but persistent, relevant contact. The value drop in Step 3 should also be segmented—don't send a SaaS case study to a manufacturing firm.
Running any email sequence requires a dedicated sending infrastructure to protect your primary domain's reputation. Blasting from your main company inbox is a critical error.
Here’s the baseline for safe sending:
yourcompany.com) is for operations, not cold outreach. One spam complaint can get your entire company's email blacklisted, disrupting client communication and internal operations. Always send from dedicated, warmed-up secondary domains (getyourcompany.com, tryyourcompany.com).alex@getyourcompany.com, alex.s@getyourcompany.com) to distribute send volume and insulate your campaign if one inbox has a deliverability issue.B2B prospects use corporate email systems like Google Workspace and Microsoft 365, which have aggressive spam filtering. Sending high-volume outbound from your primary domain is a direct path to getting flagged. Once your domain's reputation is damaged, all emails—from sales outreach to invoicing—are at risk of landing in spam folders company-wide. This is why experienced teams isolate outreach on separate, dedicated infrastructure.
Tools like SuperSend exist to handle this infra and orchestration so teams don't have to duct-tape it inside a primary inbox.
Join thousands of teams using SuperSend to transform their cold email campaigns and drive more revenue.