Cold Email Sequence Reddit

This sequence is for outbound teams who need to break through the noise of traditional corporate cold emails. It adopts a direct, peer-to-peer tone that resonates with developers, product managers, and other professionals active in online communities.

Use it when your targeting is based on shared interests or community participation (like members of a specific subreddit or forum) rather than just a job title.

This is a 5-step, multi-channel sequence that runs over approximately 14 days. It combines direct email outreach with a soft touch on LinkedIn to create a sense of familiarity without being overly aggressive.

1. Total Steps: 5
2. Duration: ~14 days
3. Channels: Email, LinkedIn

The goal is to feel like a peer reaching out, not a salesperson executing a template. The language should be direct, concise, and reference a shared context.

Step 1: The Contextual Opener

1. Timing: Day 1
2. Channel: Email
3. Objective: Open & Reply
4. Example:
   Subject: question re: [subreddit/community]
   Body: Saw your comment on r/[subreddit] about [topic]. Quick question about how your team handles [problem related to your solution]...

Step 2: The Soft Touch

1. Timing: Day 3
2. Channel: LinkedIn
3. Objective: Build Familiarity
4. Example:
   Send a connection request with no note. The goal is for them to see your name/face in a different context, reinforcing the initial email.

Step 3: The Value Drop Bump

1. Timing: Day 7
2. Channel: Email
3. Objective: Provide Value
4. Example:
   Subject: Re: question re: [subreddit/community]
   Body: Following up from last week. This article on [topic] might be useful given your interest. No pitch, just sharing.

Step 4: The Direct Bump

1. Timing: Day 11
2. Channel: Email
3. Objective: Get a Direct Response
4. Example:
   Subject: Re: question re: [subreddit/community]
   Body: Any thoughts on my original question?

Step 5: The Breakup

1. Timing: Day 14
2. Channel: Email
3. Objective: Close the Loop Professionally
4. Example:
   Subject: Closing the loop
   Body: Assuming this isn't a priority right now. Letting you know I won't follow up again on this. Best of luck with [company goal].

This sequence emphasizes scalable personalization. The heavy lifting is done by identifying the right community and topic, not by writing a unique essay for each prospect.

Your personalization tokens are the core of the outreach:

1. [subreddit/community]: The specific online space where you found them.
2. [topic]: The subject of the post or comment they made.
3. [problem related to your solution]: The direct connection between their stated interest and the problem you solve.

The rest of the sequence is a rigid template. Don't waste time personalizing the breakup email. Focus your effort on finding high-quality, relevant conversations to use as your entry point.

A sequence like this is effective but requires volume to generate consistent meetings. Running volume safely is an infrastructure problem, not a copywriting problem.

Keep sends per inbox low, around 30-50 new prospects per day. This mimics human behavior and avoids triggering spam filters. To achieve scale, you need more inboxes, not more sends from a single inbox.

This means using dedicated sending domains (e.g., yourcompanygroup.com, not yourcompany.com) and rotating your sending across a pool of warmed-up inboxes. If one inbox gets flagged, the others keep sending and your campaign doesn't die.

B2B SaaS and tech companies often send to corporate inboxes protected by aggressive filters like Mimecast and Proofpoint. Sending high-volume outreach from your primary domain (yourcompany.com) is a fast way to get blacklisted, crippling your team's ability to email customers and investors. This is why experienced teams use secondary domains and rotate sending across dozens of inboxes to protect their primary asset.

Tools like SuperSend exist to handle this infra and orchestration so teams don't have to duct-tape it together inside a primary inbox.