A foundational 5-step, email-only sequence for initiating conversations without burning your domains. Designed for consistent, scalable B2B outreach.
Steps: 5
Duration: 14–21 days
Channels: Email Only
This sequence is a workhorse for any B2B outbound team—SaaS, agencies, or PE firms. Use it as your primary outreach motion when your goal is to start a conversation with a cold but well-researched prospect list.
This is a 5-step, email-only sequence spread over approximately 14 to 21 days. The cadence is designed to stay top-of-mind without being aggressive, balancing persistence with respect for the prospect's inbox.
It's built for scenarios where LinkedIn profiles are sparse or your primary goal is a direct email reply. The structure moves from a personalized opener to automated, value-driven follow-ups and a clean breakup.
Subject:
Question about {{companyName}}
Body:
Saw your team's recent launch of [Product/Feature]. Curious how you're approaching [Problem Area] internally?
Subject:
Re: Question about {{companyName}}
Body:
Just bumping this to the top of your inbox. Any thoughts?
Subject:
Re: Question about {{companyName}}
Body:
Thought this guide on solving [Problem Area] might be useful for your team. No pitch, just sharing.
Subject:
Re: Question about {{companyName}}
Body:
Circling back—teams like yours often see [Benefit] when they solve [Problem]. Is this on your radar at all?
Subject:
Re: Question about {{companyName}}
Body:
Assuming this isn't a priority right now. I'll stop following up, but feel free to reach out if that changes.
This sequence relies on a well-structured template that can be scaled. Personalization should be focused entirely on the first step.
The {{custom_variable}} in Step 1 is where you insert your research—a recent company event, a specific tech stack component, or a shared connection. The follow-up steps are designed to be generic and automated, bumping the initial personalized message to the top of the inbox.
Scaling outbound is an infrastructure problem. Blasting from a single inbox will get you sent to spam. The right way involves managing your sending reputation.
Keep sends to 30–50 new prospects per inbox per day. Volume is achieved by adding more inboxes, not by blasting from one. Never run cold outbound from your primary corporate domain (yourcompany.com). A single spam complaint can get your main domain blacklisted, crippling internal and client communication. Always use secondary domains (e.g., getyourcompany.com) dedicated solely to outbound.
When sending to corporate inboxes (Google Workspace, Microsoft 365), you're dealing with sophisticated spam filters. If one of your sending domains gets flagged for high volume or low engagement, those filters will start sending all emails from that domain—and potentially related domains—straight to spam. This is why isolating your outbound infra from your primary domain is non-negotiable for serious teams.
Tools like SuperSend exist to handle this infra and orchestration so teams don't have to duct-tape it inside a primary inbox.
Join thousands of teams using SuperSend to transform their cold email campaigns and drive more revenue.