LinkedIn-First Sequence with Email Follow-Up

This sequence is built for SDR Managers and Heads of Growth targeting prospects who are active on LinkedIn but likely have saturated email inboxes. Use this playbook to establish a low-threat touchpoint on a social channel before moving the conversation to email, making your message feel less cold.

This is a 5-step, multi-channel sequence that runs over approximately 12-14 days. It prioritizes a social touchpoint to increase the relevance and open rates of subsequent emails.

1. Total Steps: 5
2. Duration: 12-14 Days
3. Channels: LinkedIn, Email

The goal is to appear on their radar in a low-friction environment (LinkedIn) before asking for their attention in a high-friction one (email).

Step 1: LinkedIn Profile View (Day 1)

1. Channel: LinkedIn
2. Objective: Initial awareness. The prospect sees your name and title in their “Who's viewed your profile” section. No message, no connection request. Just a view.

Step 2: LinkedIn Connection Request (Day 2)

1. Channel: LinkedIn
2. Objective: Establish a direct connection.
3. Example Note: Hi {firstName}, saw we're both in the {industry} space. Looking to connect with other leaders in the field.

Step 3: First Email (Day 4-5)

1. Channel: Email
2. Objective: Bridge the connection from LinkedIn to email with a clear, concise ask.
3. Example Subject: Connecting from LinkedIn
4. Example Body: Hi {firstName}, connected on LinkedIn recently. The reason I'm reaching out is {your one-sentence pitch}. Worth a brief chat next week?

Step 4: Value-Add Email (Day 8-9)

1. Channel: Email
2. Objective: Provide value without an ask to rebuild interest if they didn't reply.
3. Example Subject: Quick thought on {companyName}
4. Example Body: Noticed you're tackling {problem}. Here's a resource our team put together on solving that without {common pain point}. No pitch, just thought it might be useful.

Step 5: Breakup Email (Day 12-14)

1. Channel: Email
2. Objective: Close the loop professionally.
3. Example Subject: Closing the loop
4. Example Body: Assuming now isn't the right time. I'll stop reaching out, but let me know if {problem} becomes a priority again. Best, {yourName}.

This sequence works best with targeted lists where you can confirm LinkedIn activity. The highest leverage for personalization is in two places:

1. The LinkedIn connection note: Mention a shared group, interest, or recent post. Keep it under 300 characters.
2. The first email's opening line: The {your one-sentence pitch} should be tailored to their specific role or company challenge.

The follow-up steps can remain largely templatized to maintain velocity.

Executing a multi-channel sequence for hundreds or thousands of prospects introduces significant infrastructure risk. Sending from your primary corporate domain is not a scalable or safe option.

Here’s the operational reality:

1. Inbox Limits: Each email inbox (e.g., sales1@yourdomain.com) can safely send 30-50 cold emails per day. Pushing beyond this limit triggers spam filters.
2. Domain Separation: You must use dedicated sending domains (e.g., yourcompany-outreach.com) that are separate from your primary corporate domain. This isolates your outreach reputation from your operational email.
3. Inbox Rotation: To send 500 emails per day, you need 10-15 inboxes running in parallel, each warmed up and sending below its daily threshold. The sequence needs to automatically rotate which inbox sends the next email.

For most B2B targets, your emails are landing in Google Workspace or Microsoft 365 inboxes. These systems are aggressive about flagging high-volume sending from a single source. If your primary domain gets blacklisted, it impacts everything from customer support to investor relations. This is why mature outbound teams build on dedicated infrastructure.

Tools like SuperSend exist to handle this infra and orchestration so teams don't have to duct-tape it together. SuperSend manages domain rotation, inbox warmup, and the multi-channel logic automatically, protecting your primary domain and ensuring your sequences actually land.