A tactical playbook for combining email and LinkedIn touches to increase reply rates without getting flagged by spam filters or burning your domains.
A multi-channel sequence isn't magic. If your emails land in spam, your LinkedIn touches won't save the campaign. Fix deliverability first.
The goal of the Day 1 LinkedIn profile view is simple recognition. It's a low-effort touch that makes your follow-up email feel familiar.
Sending connection requests without a pitchy message has a higher acceptance rate. Use the connection to enable a future, warmer touchpoint.
At scale, this sequence requires inbox rotation. Sending 500 emails/day from one inbox is a quick path to a permanently burned domain.
This sequence is built for SDRs and outbound leads running high-volume campaigns. Use it when your ICP is active on LinkedIn and you need to cut through the noise of email-only outreach. It coordinates channels to create familiarity and increase the probability of a response.
This is a balanced multi-channel approach designed to build familiarity before making a hard ask. It avoids being overly aggressive while ensuring consistent touchpoints across the platforms your prospects use daily.
Each step is designed to build on the last, moving from passive observation to direct communication.
Subject:
Question about {{company_name}}'s tech stack
Body:
{{firstName}}, saw you're using [Technology X]. Noticed companies like yours often hit a wall with [Problem Y]. Have you considered...
Subject:
Re: Question about {{company_name}}'s tech stack
Body:
{{firstName}}, following up on my last note. Here's a short case study on how we helped [Similar Company] solve [Problem Y]. No pitch, just context.
Subject:
Closing the loop
Body:
{{firstName}}, tried to connect a few times without success. Assuming this isn't a priority right now, so I'll stop reaching out. Let me know if that changes.
This sequence works best with targeted personalization in the first email. The rest of the sequence can be templated.
Focus your research on two key variables:
{{opening_line}}: A genuine, non-generic observation about their company, a recent post, or a shared experience.{{pain_point}}: The specific business problem you solve, framed in the context of their industry or role.The LinkedIn touches should remain impersonal and automated to maintain scale. The heavy lifting is done in the first email.
Running a multi-channel sequence for hundreds or thousands of prospects creates significant deliverability risk. Sending more than 30-50 emails per day from a single inbox triggers spam filters, especially with corporate gateways like Mimecast and Proofpoint.
To scale this sequence, you need dedicated infrastructure:
acme.com). Use variations like getacme.com or tryacme.com.For SDR teams, sending to corporate domains is the biggest risk. One bad campaign can get your primary domain blacklisted by enterprise spam filters, crippling your entire company's ability to communicate with customers and partners. This is non-negotiable infrastructure for serious outbound teams.
Tools like SuperSend exist to handle this infra and orchestration so teams don't have to duct-tape it together. Our platform automates domain rotation, inbox warmup, and multi-channel sequencing to protect your reputation and ensure your messages actually get delivered.
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