An email sequence is a series of automated, multi-channel touchpoints sent to a specific list of contacts over a set period, designed to start a conversation and drive an action.
Defines a structured series of touchpoints
Combines email, LinkedIn, and other channels
Relies on technical infrastructure for deliverability
In cold outbound, an email sequence is more than just a marketing "drip campaign." It's a structured, operator-led plan for starting conversations at scale. It combines copywriting, strategic timing, and multiple channels (email, LinkedIn) to get a response from a busy decision-maker.
This framework is for any outbound team—B2B SaaS, agencies, recruiters—that needs a repeatable process for outreach. It’s the playbook that turns a list of prospects into a pipeline of meetings.
A sequence isn't just a collection of random emails. Every component is deliberate and serves a purpose. Understanding these building blocks is the first step to writing sequences that actually get replies.
Theory is great, but seeing a sequence in action makes it concrete. Here is a standard 5-step, 14-day sequence that combines email and LinkedIn for a typical B2B outreach campaign.
Sequence Overview:
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Step 1: The Opener
{{companyName}}'s outbound processStep 2: The Soft Touch
Step 3: The Contextual Bump
{{companyName}}'s outbound processStep 4: The Channel Switch
{{firstName}}, saw your work at {{companyName}} and thought it made sense to connect here.Step 5: The Professional Breakup
{{companyName}}'s outbound processYou can write the world's best email sequence, but it's useless if it lands in spam. At scale, cold email is an infrastructure problem, not a content problem.
Sending the 5-step sequence above to 200 prospects means executing 1,000+ automated actions. Attempting this from a single Google Workspace or Outlook inbox is the fastest way to destroy your domain's reputation. Email providers limit accounts to 30-50 cold sends per day before they start flagging you.
This is where infrastructure comes in:
getcompany.com instead of company.com) to insulate their core operations from risk.For B2B teams, your primary domain (yourcompany.com) is a critical asset. Sending cold outreach from it risks getting blacklisted by corporate firewalls, impacting your entire team's operational emails—from finance to support. This is why outbound teams use dedicated, warmed-up domains managed by an infrastructure platform.
Tools like SuperSend exist to handle this infra and orchestration—the domains, inboxes, warmup, and rotation—so your team can focus on writing good copy, not managing deliverability.
Join thousands of teams using SuperSend to transform their cold email campaigns and drive more revenue.