SuperSend vs Instantly: Which Email Outreach Platform Is Right for You?
Compare SuperSend's enterprise scale (millions of emails/month) and SuperSend Relay infrastructure against Instantly's email-only approach. See which platform fits your scale needs.
SuperSend vs Instantly: Feature Comparison
| Feature | SuperSendBest Choice | Instantly |
|---|---|---|
| LinkedIn Automation | ✓Full automation with multi-identity support | ✗No LinkedIn automation |
| Multi-Channel Outreach | ✓Email + LinkedIn unified sequences | ✗Email-only (requires separate Heyreach account for multi-channel) |
| Deliverability Infrastructure | ✓Built-in inbox placement testing, live spam scoring, domain health monitoring | LimitedEmail warm-up pool, no real-time diagnostics |
| Inbox Provisioning | ✓Can provision Google & Outlook inboxes directly | ✗Requires manual connection of user inboxes |
| Smart Inbox Rotation | ✓Load-balancing algorithm across inboxes & campaigns | LimitedInbox rotation without multi-channel routing |
| Dedicated Infrastructure | ✓Optional private dedicated sending infrastructure | ✗Relies entirely on connected inboxes |
| Unified Inbox | ✓Super Inbox for all channels | ✗No unified inbox |
| Email Warmup | ✓Built-in warmup included | ✓Warm-up pool included |
| Pricing Starting Point | $99/month | $37/month |
Key Differences: SuperSend vs Instantly
Enterprise Scale
SuperSend is the only sequencer that can send millions of emails per month, powered by SuperSend Relay enterprise infrastructure. Instantly uses SMTP rails that break at scale — cannot reliably handle millions per month.
SuperSend Relay Platform
SuperSend Relay is private email infrastructure for cold email (like SendGrid is for transactional). Complete backend management — domains, DNS, deliverability handled automatically. Instantly requires you to manage infrastructure yourself.
Built-in Deliverability Intelligence
SuperSend provides real-time inbox placement testing, live spam scoring, and domain health monitoring. Instantly focuses on warm-up volume but lacks real-time deliverability diagnostics.Learn more about deliverability →
Multi-Channel Outreach
SuperSend offers unified sequences across email and LinkedIn from one platform. Instantly is email-only and requires a separate Heyreach account (additional cost) for multi-channel outreach.Learn more about multi-channel outreach →
LinkedIn Automation
SuperSend includes full LinkedIn automation with multi-identity support. Instantly does not offer LinkedIn automation, limiting you to email-only outreach campaigns.Learn more about LinkedIn automation →
Inbox Provisioning
SuperSend can provision Google and Outlook inboxes directly in the platform. Instantly requires you to manually connect your own inboxes, adding setup complexity.
Dedicated Infrastructure
SuperSend offers optional private dedicated sending infrastructure for teams needing full isolation. Instantly relies entirely on connected Google and Outlook inboxes.
Instantly Advantage
Instantly has a simpler interface and faster setup, making it ideal for beginners who only need email outreach. It also starts at a lower price point ($37/month).
Who Should Choose Which Platform?
Choose SuperSend If:
- ✓You need to send millions of emails per month (enterprise scale)
- ✓You want SuperSend Relay infrastructure — complete backend management
- ✓You want built-in deliverability intelligence and diagnostics
- ✓You're managing multiple domains and need enterprise infrastructure
- ✓You need LinkedIn automation alongside email outreach
- ✓You want unified sequences across email and LinkedIn
- ✓You're running high-volume campaigns requiring advanced safety controls
Choose Instantly If:
- •You only need email outreach (no LinkedIn automation)
- •You're a beginner looking for simple setup and interface
- •You want the lowest starting price point
- •You're comfortable manually connecting your own inboxes
- •You don't need real-time deliverability diagnostics
- •You're running straightforward email campaigns without multi-channel needs
Ready to See the Difference?
Book a demo to see how our sequencing platform and managed infrastructure compare to what you're using today.