Use Cases & Workflows
Real-world scenarios and workflow guides for common outbound use cases.
Re-Engagement Sequences for Cold Leads
Learn how to build re-engagement sequences for cold leads without destroying your domain reputation. A guide to the infrastructure and strategy required.
Reputation Protection for Existing Domains
Your domain's reputation is damaged? Learn the infrastructure-first approach to protect and rebuild deliverability without stopping your outbound sales engine.
Subdomain Strategy for Outbound Campaigns
Learn how to create a scalable subdomain strategy for cold outbound. Protect your primary domain, manage DNS correctly, and ensure deliverability at scale.
Trigger-Based Sequences for Product Signals
Learn how to convert product signals into revenue with trigger-based sequences. A guide for PLG teams on connecting product data to outbound infrastructure.
Twitter/X Outreach for B2B SaaS
Learn how to integrate Twitter/X outreach into your B2B SaaS sales sequences. Move beyond manual DMs to a scalable, multi-channel infrastructure for your team.
Volume Scaling for High-Volume Outbound
Learn how to scale your cold outbound from hundreds to thousands of emails per day. This guide covers the infrastructure strategy for high-volume sending.
Warmup Sequences for New Domains
Learn how to implement automated warmup sequences for new domains. A step-by-step guide for deliverability leads to prevent spam and prepare for high-volume...
Breakup Sequences for No-Response Prospects
Learn how to create automated breakup sequences for no-response prospects. Close loops, clean your pipeline, and re-engage cold leads without manual follow-up.
Cold Email for Event and Webinar Promotion
Learn how to use cold email for event and webinar promotion to drive high-quality registrations. Avoid spam filters and automate follow-up at scale.
Cold Email Infrastructure for Agencies
Learn how to build scalable cold email infrastructure for your agency. Manage multiple clients, protect domains, and deliver predictable results at volume.
Cold Outreach for Founder-Led Sales
Learn how to build a scalable founder-led sales engine. Stop risking your main domain and automate your cold outreach with the right infrastructure.
Email Warmup for Cold Outreach Programs
Learn how to implement a structured email warmup process for your cold outreach program. Avoid spam filters and build a strong sending reputation from day one.
Follow-Up Sequences for Warm Leads
Stop letting warm leads go cold. Learn how to build automated follow-up sequences that nurture mid-funnel deals, protect domain reputation, and close more...
Unified Inbox for Email and LinkedIn Replies
Tired of replies scattered across dozens of inboxes and LinkedIn? Learn how a unified inbox consolidates conversations to help your team respond faster and...
How To Create An Email Sequence In Kit
Trying to build a cold email sequence in a tool like Kit? Learn why marketing platforms fail and how to build a sequence on a proper infrastructure foundation.
How To Introduce Yourself In A Cold Email
Learn how to introduce yourself in a cold email that gets seen. Discover why deliverability and sending infrastructure matter more than just your first line of...
How to Set Up Email Sequence in HubSpot
Thinking of setting up a HubSpot email sequence for cold outreach? Learn the critical infrastructure differences between marketing automation and safe cold...
How Long Should An Email Sequence Be
Find out the optimal email sequence length for cold outreach. Learn why infrastructure, not just copy, determines success and how to build safe, effective...
Deliverability Test
Stop guessing if your cold emails hit the inbox. Learn how to run a structured deliverability test to diagnose issues before you burn your domains and kill reply rates.