What Does An Email Sequence Look Like

Outbound sequences are more than just a series of emails. They are a structured, multi-channel conversation designed to earn a reply without burning your sending reputation. This playbook breaks down a foundational sequence that balances personalization with scalable execution.

Use this as a starting point. The real work is adapting it to your specific market and offer, all while managing the underlying sending infrastructure correctly.

This is a foundational 6-step sequence designed for most B2B outreach campaigns. It runs over 14 days and combines two channels to maximize visibility without being overly aggressive or complex.

1. Total Steps: 6
2. Duration: 14 Days
3. Channels Used: Email & LinkedIn

This flow assumes you have a targeted list and a clear value proposition. The key is to start personalized and then automate the follow-ups.

1. Step 1: The Personalized Email (Day 1)
   • Channel: Email
   • Objective: Open & establish relevance.
   • Example:
     Subject: Question about {{companyName}} or Idea for {{pain_point}}
     Body: {{firstName}}, saw your post on X about scaling your sales team. I have a thought on how you handle lead routing... [ask question]
1. Step 2: The Passive Touch (Day 1)
   • Channel: LinkedIn
   • Objective: Awareness.
   • Action: View their profile. That's it. No connection request, no message. It puts your name on their radar.
1. Step 3: The Soft Bump (Day 4)
   • Channel: Email (Reply in the same thread)
   • Objective: Bring the original email to the top of their inbox.
   • Example:
     Body: Just wanted to make sure this didn't get buried.
1. Step 4: The Connection (Day 7)
   • Channel: LinkedIn
   • Objective: Create a direct connection.
   • Action: Send a connection request. Add a short, non-salesy note: "{{firstName}}, following your work at {{companyName}}. Would be great to connect."
1. Step 5: The Value Drop (Day 10)
   • Channel: Email (Reply in the same thread)
   • Objective: Provide value, show expertise.
   • Example:
     Body: Thought this might be useful – it's a short guide we wrote on solving {{pain_point}} for companies like yours. No strings attached.
1. Step 6: The Breakup (Day 14)
   • Channel: Email (Reply in the same thread)
   • Objective: Close the loop professionally and get a clear yes/no.
   • Example:
     Body: Assuming this isn't a priority right now. I won't follow up again, but please feel free to reach out if that changes.

This sequence hinges on the quality of Step 1. The {{custom_line}} isn't just a mail merge field; it's the proof that you've done your homework. It should be a genuine observation about their company, a recent achievement, or a shared experience.

Steps 3 through 6 can be largely templatized because their purpose is persistence and value, not hyper-personalization. Your targeting defines your personalization. If your list is tight, finding a compelling {{custom_line}} for each prospect is straightforward.

Running a sequence like this to a list of 1,000 prospects involves 4,000 emails and 2,000 LinkedIn touches. Doing this from a single inbox is a recipe for disaster.

Serious teams cap daily sends at 30-50 emails per inbox to stay under the radar of spam filters. To reach meaningful volume, they use multiple inboxes across multiple dedicated sending domains. This is called inbox rotation.

For B2B outreach, you're sending to corporate inboxes (Google Workspace, Microsoft 365) that have sophisticated filters. Sending high-volume, similar-looking emails from a single domain is the fastest way to get your primary domain flagged. Once your domain reputation is damaged, all emails from your company—including critical operational and client emails—can start landing in spam.

Tools like SuperSend exist to manage this infrastructure. We automate the domain setup, inbox warmup, and rotation so your team can focus on writing good copy and building targeted lists, not duct-taping together a sending system that will eventually fail.